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Quantitative Models in Marketing Research 2024 pdf epub mobi 電子書 下載

Quantitative Models in Marketing Research
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Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

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Quantitative Models in Marketing Research 2024 pdf epub mobi 電子書 下載

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Quantitative Models in Marketing Research 2024 pdf epub mobi 電子書 下載


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出版者:Cambridge University Press
作者:Philip Hans Franses
出品人:
頁數:224
譯者:
出版時間:2010-6-10
價格:GBP 26.99
裝幀:Paperback
isbn號碼:9780521143653
叢書系列:

圖書標籤: 計量經濟學  Econometrics  Business   

Quantitative Models in Marketing Research 2024 pdf epub mobi 電子書 下載
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Quantitative Models in Marketing Research 2024 pdf epub mobi 電子書 下載

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