Football Brands 2025 pdf epub mobi 电子书

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发表于2025-01-04

Football Brands 2025 pdf epub mobi 电子书

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出版者:

作者:Bridgewater, Sue

出品人:

页数:208

译者:

出版时间:2010-4

价格:398.00元

装帧:

isbn号码:9780230232532

丛书系列:

图书标签: 足球文化品牌

Football Brands 2025 pdf epub mobi 电子书图书描述

Researchers, media and analysts increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional and rational ties with football clubs seem to parallel the discussion of consumer and business relationships with brands in the broader marketing sphere. Moreover, the field of marketing theory and practice has, over recent decades, widened its interest in brands in different sectors, examples being Corporate Brands, Global Brands, Not-for-Profit brands and E-brands. This book reviews the leading edge research material in the field of branding and marketing in the football industry.

Football Brands 2025 pdf epub mobi 电子书

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