Business Analytics for Sales and Marketing Managers 2025 pdf epub mobi 电子书

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发表于2025-01-22

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出版者:John Wiley & Sons

作者:Gert H. N. Laursen

出品人:

页数:256

译者:

出版时间:2011-4-15

价格:GBP 39.99

装帧:Hardcover

isbn号码:9780470912867

丛书系列:

图书标签: BI 数据分析学习 O'Reilly BA

Business Analytics for Sales and Marketing Managers 2025 pdf epub mobi 电子书图书描述

Expert guidance on information management for optimum customer intelligence processes Providing essential guidance for information management, this book helps you understand the basics of information management, how to design and launch customer intelligence campaigns, and optimize existing customer intelligence processes. How to align information management with company strategy Examines how to get, grow, and retain valuable customers Discusses how to optimize existing customer intelligence processes Showing you how to make extensive use of data, statistical, and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making, Business Analytics for Customer Intelligence provides you with the tools your business needs to optimize you data driven processes.

Business Analytics for Sales and Marketing Managers 2025 pdf epub mobi 电子书

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