The Branded Mind 2024 pdf epub mobi 电子书

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发表于2024-11-30

The Branded Mind 2024 pdf epub mobi 电子书

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出版者:

作者:Du Plessis, Erik

出品人:

页数:272

译者:

出版时间:2011-3

价格:299.00元

装帧:

isbn号码:9780749461256

丛书系列:

图书标签: 营销技能提高心理学互联网 english

The Branded Mind 2024 pdf epub mobi 电子书图书描述

The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the consumer's head. Brain science, then, holds lessons for how consumers respond to brands and make purchasing decisions. Marketers and brand managers should take note.

Erik du Plessis does just that. In this, his second book, du Plessis explores what scientists have uncovered about the structure of the brain and how different parts of the brain interact. He investigates developments in neuroscience and neuromarketing and what lessons this holds for brand managers. What bearing do these developments have on current theories of consumer behavior? How can brain science contribute to marketing and brand-building strategies?

Including research by Millward Brown, The Branded Mind touches on key topics such as the nature of feelings, moods, personality, measuring the brain, consumer behavior, decision making, and market segmentation.

The Branded Mind 2024 pdf epub mobi 电子书

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