With this digital Early Release edition of Gamification by Design, you get the entire book bundle in its earliest form – the author's raw and unedited content – so you can take advantage of this content long before the book's official release. You'll also receive updates when significant changes are made, as well as the final ebook version.

What do Foursquare, Nike, and Groupon have in common? These websites and many others use game mechanics and game design to deliver a sticky, viral and satisfying experience to their customers. This book provides the design strategy and tactics you need to integrate gamification into any kind of consumer-facing website, new or existing, with design patterns, meaningful code samples, and in-depth chapters on major gamification APIs.

Full Description

What do Foursquare, Nike, and Groupon have in common? These websites and many others use game mechanics and game design to deliver a sticky, viral, and satisfying experience to their customers. This book provides the design strategy and tactics you need to integrate gamification into any kind of consumer-facing website, new or existing, with design patterns, meaningful code samples, and in-depth chapters on major gamification APIs.

With hundreds of technical and process options to choose from, implementing game mechanics can be complicated. Gamification by Design clarifies the possibilities and offers a series of steps for developers, producers, and product managers who want their websites to deliver powerful consumer engagement and enjoy viral growth.

Understand the true power of games and how they work with your business

Choose the right games for your site, and learn game types by business model

Learn the advantages of building a standalone games channel

Know the rules for gamification design and learn some common devices

Discover what it takes to implement gamification