Recent decades have seen a dramatic shift away from social forms of gambling played around roulette wheels and card tables to solitary gambling at electronic terminals. Addiction by Design takes readers into the intriguing world of machine gambling, an increasingly popular and absorbing form of play that blurs the line between human and machine, compulsion and control, risk and reward. Drawing on fifteen years of field research in Las Vegas, anthropologist Natasha Dow Schll shows how the mechanical rhythm of electronic gambling pulls players into a trancelike state they call the "machine zone," in which daily worries, social demands, and even bodily awareness fade away. Once in the zone, gambling addicts play not to win but simply to keep playing, for as long as possible--even at the cost of physical and economic exhaustion. In continuous machine play, gamblers seek to lose themselves while the gambling industry seeks profit. Schll describes the strategic calculations behind game algorithms and machine ergonomics, casino architecture and "ambience management," player tracking and cash access systems--all designed to meet the market's desire for maximum "time on device." Her account moves from casino floors into gamblers' everyday lives, from gambling industry conventions and Gamblers Anonymous meetings to regulatory debates over whether addiction to gambling machines stems from the consumer, the product, or the interplay between the two. Addiction by Design is a compelling inquiry into the intensifying traffic between people and machines of chance, offering clues to some of the broader anxieties and predicaments of contemporary life.
具體描述
讀後感
So it isn't really a gamble at all - in fact, it's one of the few places I'm certain about anything. 前言 書我也沒看完，卡我也沒抽取全（咳咳...）作為一枚遊戲從業者&重度遊戲玩傢，看到最近新齣颱的19年遊戲版號新規，便想隨便寫點什麼，輕噴。 關於抽卡 或者說...
評分So it isn't really a gamble at all - in fact, it's one of the few places I'm certain about anything. 前言 書我也沒看完，卡我也沒抽取全（咳咳...）作為一枚遊戲從業者&重度遊戲玩傢，看到最近新齣颱的19年遊戲版號新規，便想隨便寫點什麼，輕噴。 關於抽卡 或者說...
評分So it isn't really a gamble at all - in fact, it's one of the few places I'm certain about anything. 前言 書我也沒看完，卡我也沒抽取全（咳咳...）作為一枚遊戲從業者&重度遊戲玩傢，看到最近新齣颱的19年遊戲版號新規，便想隨便寫點什麼，輕噴。 關於抽卡 或者說...
評分So it isn't really a gamble at all - in fact, it's one of the few places I'm certain about anything. 前言 書我也沒看完，卡我也沒抽取全（咳咳...）作為一枚遊戲從業者&重度遊戲玩傢，看到最近新齣颱的19年遊戲版號新規，便想隨便寫點什麼，輕噴。 關於抽卡 或者說...
評分So it isn't really a gamble at all - in fact, it's one of the few places I'm certain about anything. 前言 書我也沒看完，卡我也沒抽取全（咳咳...）作為一枚遊戲從業者&重度遊戲玩傢，看到最近新齣颱的19年遊戲版號新規，便想隨便寫點什麼，輕噴。 關於抽卡 或者說...
用戶評價
超棒的，談拉斯維加斯的賭場，從建築設計，空間情境設計，老虎機的界麵設計來抓住人的注意力。老虎機的界麵設計完全影響瞭facebook的動態下滑頁麵，主要目的是不要讓人思考。
评分說擺滿老虎機的las vegas也是美國社會的縮影
评分不僅僅從機器設計，還從人和社會的角度講瞭這些賭博機器是如何影響生活的……這本書是一個極好的例子，展示瞭如何做關於技術但是不基於技術決定論的研究
评分"the government of addiction...enables the individual to reenter the circuits of everyday life, where he/she will re-engage with the cybernetics of control built into education, employment, consumption, and leisure."
评分爭取兩天擼完
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