罗伯特·布伦纳 Robert Brunner,作为工业设计师,罗伯特·布伦纳是高科技领域的标志性人物。他曾为苹果公司的首席设计师,苹果工业设计部门的创立者。他在苹果公司担任工业设计主管时,他创立了工业设计小组 Industrial Design Group,开发了世 界上第一款平板电脑苹果Newton,以及奠定了如今笔记本电脑标准 PowerBook。同时,他还是 Mac 电脑,即 iMac 的前身的发明者。之后,他又设计了第一款 Kindle。
发表于2024-05-12
Do You Matter? 2024 pdf epub mobi 电子书
《至关重要的设计》由前苹果首席设计师罗伯特·布伦纳、斯图尔特·埃默里和拉斯·霍尔共同撰写。虽然看到书的封面时,一度不能理解为何大谈设计至关重要的书封面却设计的这般惨不忍睹?但翻过封面,便瞬间有了柳暗花明的感觉。内容好坏暂且不说,单是内页的纸张、排版、字体的...
评分《至关重要的设计》由前苹果首席设计师罗伯特·布伦纳、斯图尔特·埃默里和拉斯·霍尔共同撰写。虽然看到书的封面时,一度不能理解为何大谈设计至关重要的书封面却设计的这般惨不忍睹?但翻过封面,便瞬间有了柳暗花明的感觉。内容好坏暂且不说,单是内页的纸张、排版、字体的...
评分 评分 评分你接触过哪些让你突然眼前一亮或用着很舒服的产品?又是什么地方打动了你?很多时候打动你的也许不是功能,而是一个小小的体验,让你感觉与设计者搭起了一道沟通交流的桥梁,或者你“懂”了产品为什么这么设计,那个时候,也是设计者最幸福的时刻。 《至关重要的设计》一书,是...
图书标签: Design 用户体验 设计 苹果 UserExperienceSupplyChain 4
"Definitely, a game changer! Design experience is the power shift to our era what mass marketing was to the last century." John Sculley former CEO, Pepsi and Apple "Great design is about creating a deep relationship with your customers. If you don't, you're roadkill. This book shows you how and much, much more. Be prepared to have your mind blown." Bill Burnett Executive Director, Design Program, Stanford University "Design is the last great differentiator, and yet so few really understand it. Do You Matter? offers a marvelous series of direct, in-your-face observations and drives home the means to an absolutely integrated design strategy." Ray Riley Design GM, Entertainment and Devices, Microsoft "This book will challenge you to ask and answer what arguably are the most important questions an executive can ponder today. So open up." Noah Kerner CEO, Noise and coauthor, Chasing Cool More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies accomplish it once, or twice; few do it consistently. The secret: building a truly design-driven business, in which design is central to everything you do. Do You Matter? shows how to do precisely that. Legendary industrial designer Robert Brunner (who laid the groundwork for Apple's brilliant design language) and Stewart Emery (Success Built to Last) begin by making an incontrovertible case for the power of design in making emotional connections, deepening relationships, and strengthening brands. You'll learn what it really means to be "design-driven" and how that translates into action at Nike, Apple, BMW and IKEA. You'll learn design-driven techniques for managing your entire experience chain; define effective design strategies and languages; and learn how to manage design from the top, encouraging "risky" design innovations that lead to entirely new markets. The authors show how (and how not) to use research; how to extend design values into marketing, manufacturing, and beyond; and how to keep building on your progress, truly "baking" design into all your processes and culture.
思路行文都可以。。。实例太少。。。
评分Make people feel your product behind the entity.
评分思路行文都可以。。。实例太少。。。
评分思路行文都可以。。。实例太少。。。
评分Make people feel your product behind the entity.
Do You Matter? 2024 pdf epub mobi 电子书