Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
發表於2024-12-23
Designing for Growth 2024 pdf epub mobi 電子書 下載
圖書標籤: 設計 管理 Thinking Business 設計方法 Design Management 商業
Leading growth and innovation in your organization
評分要怎麼說 國外著作都是形散神散 簡單的模型和道理能寫這麼厚 也是厲害
評分Design Thinking - don’t brag it. Do it and train your muscle. #2018年閱讀收官
評分Design Thinking - don’t brag it. Do it and train your muscle. #2018年閱讀收官
評分Leading growth and innovation in your organization
Designing for Growth 2024 pdf epub mobi 電子書 下載