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The Cultural Dimension of International Business. Gary P. Ferraro 2024 pdf epub mobi 電子書下載

The Cultural Dimension of International Business. Gary P. Ferraro

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For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management. This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.

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發表於2024-11-24

The Cultural Dimension of International Business. Gary P. Ferraro 2024 pdf epub mobi 電子書下載

The Cultural Dimension of International Business. Gary P. Ferraro 2024 pdf epub mobi 電子書下載

The Cultural Dimension of International Business. Gary P. Ferraro 2024 pdf epub mobi 電子書下載

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出版者:

作者:Ferraro, Gary P.

出品人:

頁數:240

譯者:

出版時間:2009-10

價格:$ 59.61

裝幀:

isbn號碼:9780205747337

叢書系列:

圖書標籤: 商業 International 談判管理教材 Culture Business

The Cultural Dimension of International Business. Gary P. Ferraro 2024 pdf epub mobi 電子書下載

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關於跨文化商務學習的入門書。

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關於跨文化商務學習的入門書。

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關於跨文化商務學習的入門書。

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關於跨文化商務學習的入門書。

評分☆☆☆☆☆

關於跨文化商務學習的入門書。

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