The Cultural Dimension of International Business. Gary P. Ferraro 2024 pdf epub mobi 電子書 下載


The Cultural Dimension of International Business. Gary P. Ferraro

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For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management. This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text takes a unique five-pronged approach to the study of the cultural environment of global business. It explores (1) such general concepts as culture, ethnocentrism, and culture change; (2) the nature of the communication process, both linguistic and nonverbal communication; (3) a typology of value contrasts that can be applied anywhere in the world to help diagnose potential breakdowns in business communication; (4) a number of ways of collecting relevant culture-specific data on any of the hundreds of different national cultures of the world; and (5) a set of valuable skills and competencies that are vital for becoming a world class business person.

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發表於2024-07-02

The Cultural Dimension of International Business. Gary P. Ferraro 2024 pdf epub mobi 電子書 下載

The Cultural Dimension of International Business. Gary P. Ferraro 2024 pdf epub mobi 電子書 下載

The Cultural Dimension of International Business. Gary P. Ferraro 2024 pdf epub mobi 電子書 下載



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出版者:
作者:Ferraro, Gary P.
出品人:
頁數:240
譯者:
出版時間:2009-10
價格:$ 59.61
裝幀:
isbn號碼:9780205747337
叢書系列:

圖書標籤: 商業  International  談判  管理  教材  Culture  Business   


The Cultural Dimension of International Business. Gary P. Ferraro 2024 pdf epub mobi 電子書 下載
想要找書就要到 本本書屋
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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關於跨文化商務學習的入門書。

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關於跨文化商務學習的入門書。

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關於跨文化商務學習的入門書。

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關於跨文化商務學習的入門書。

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關於跨文化商務學習的入門書。

The Cultural Dimension of International Business. Gary P. Ferraro 2024 pdf epub mobi 電子書 下載


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