Just My Type

出版者:Penguin Group (USA) Incorporated

作者:Simon Garfield

页数:356

出版时间:2011-9-1

价格:USD 27.50

装帧:Hardcover

isbn号码:9781592406524

具体描述

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?

Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

作者简介

Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.

Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.

目录信息

Foreword Chip Kidd xii
Introduction: Love Letters 1
Periodic Table of Typefaces 6-7
1 We don't serve your type 9
2 Capital Offence 22
Gill Sans 41
3 Legibility vs Readability 45
Albertus 62
4 Can a font make me popular? 65
Futura v Verdana 73
5 The Hands of Unlettered Men 77
Doves 84
6 The Ampersand's Final Twist 89
7 Baskerville is Dead (Long Live Baskerville) 97
Mrs Eaves & Mr Eaves 106
8 Tunnel Visions 109
9 What is it about the Swiss? 124
Frutiger 139
10 Road Akzidenz 143
11 DIY 158
12 What the Font? 172
13 Can a font be German, or Jewish? 180
Futura 193
14 American Scottish 196
Moderns, Egyptians and Fat Faces 204
15 Gotham is Go 208
16 Pirates and Clones 220
Optima 233
17 The Clamour from the Past 235
Sabon 251
18 Breaking the Rules 254
The Interrobang 268
19 The Serif of Liverpool 270
Vendôme 284
20 Fox, Gloves 286
21 The Worst Fonts in the World 296
22 Just My Type 313
Bibliography 333
Online 337
Acknowledgements 339
Font and image credits 343
Index 345
· · · · · · (收起)

读后感

内容不必说，很好看。但是作为载体的书本身，非常糟糕。 读得时候，发现不少错误，感觉像是草草上架的。价格88元，但是纸张的质量非常差。正文字体不统一，有时候用宋体，有时候用幼圆，然后正文的英文部分也随着中文的字体，间距一塌糊涂，我这个外行也觉得丑得不行。中文字体...

1.1 出版情况 作者【英】西蒙·加菲尔德（Simmon Garfield） 译者 吴涛、刘庆 电子工业出版社 东西文库计划 1.2 与字体有关的思想 从古至今字体使用的规范和礼节一直都存在 字体也会有性别。厚重、粗粝的字体大多数属于雄性，而多变、轻盈卷曲的字...  

不错的知识书，只是最好对着字体看，作者如果能把每种提到的字体都有一段就更好了 不错的知识书，只是最好对着字体看，作者如果能把每种提到的字体都有一段就更好了 不错的知识书，只是最好对着字体看，作者如果能把每种提到的字体都有一段就更好了 不错的知识书，只...  

一开始得知这本书要出中文版还是挺高兴的，买回来两天一口气读完，发现不少低级错误：例如288页左上 302页插图旁 其他的小错误比如字体 行间距也有问题。比较讽刺，一本介绍字体和排版印刷有关的书犯排版印刷的错误。另外，本书的两位译者都不是专业翻译人士，这方面经验还是...  

负责任 并不是非得通过“翻译过程是多么多么苦逼”的面貌展现出来。。。 轻松、幽默、自嘲、谦逊[GSS：有时是过于谦逊了。。。]鼓励读者拜读原著。。。本身就是 负责任的另一种表现。 [GSS：虽然猜想这本书的翻译过程，应该也有苦逼的一面。。。XP] 结合翻译者的非专业翻译...  

用户评价

「字谈字畅」播客推荐过的书。了解西文字体的入门读物。一个小亮点，是书中提到某字体名字时，都是用对应的字体打出来的。试想下，一个完全被Helvetica支配的世界，该有多无聊啊……

妈妈啊。。。累死我了= =....

有一页提到，‘it is easier to say works than why. good type is instinct born of experience’。

有一页提到，‘it is easier to say works than why. good type is instinct born of experience’。

其实是很有趣的一本书