Just My Type

出版者:Penguin Group (USA) Incorporated

作者:Simon Garfield

页数:356

出版时间:2011-9-1

价格:USD 27.50

装帧:Hardcover

isbn号码:9781592406524

具体描述

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?

Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

作者简介

Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.

Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.

目录信息

Foreword Chip Kidd xii
Introduction: Love Letters 1
Periodic Table of Typefaces 6-7
1 We don't serve your type 9
2 Capital Offence 22
Gill Sans 41
3 Legibility vs Readability 45
Albertus 62
4 Can a font make me popular? 65
Futura v Verdana 73
5 The Hands of Unlettered Men 77
Doves 84
6 The Ampersand's Final Twist 89
7 Baskerville is Dead (Long Live Baskerville) 97
Mrs Eaves & Mr Eaves 106
8 Tunnel Visions 109
9 What is it about the Swiss? 124
Frutiger 139
10 Road Akzidenz 143
11 DIY 158
12 What the Font? 172
13 Can a font be German, or Jewish? 180
Futura 193
14 American Scottish 196
Moderns, Egyptians and Fat Faces 204
15 Gotham is Go 208
16 Pirates and Clones 220
Optima 233
17 The Clamour from the Past 235
Sabon 251
18 Breaking the Rules 254
The Interrobang 268
19 The Serif of Liverpool 270
Vendôme 284
20 Fox, Gloves 286
21 The Worst Fonts in the World 296
22 Just My Type 313
Bibliography 333
Online 337
Acknowledgements 339
Font and image credits 343
Index 345
· · · · · · (收起)

读后感

负责任 并不是非得通过“翻译过程是多么多么苦逼”的面貌展现出来。。。 轻松、幽默、自嘲、谦逊[GSS：有时是过于谦逊了。。。]鼓励读者拜读原著。。。本身就是 负责任的另一种表现。 [GSS：虽然猜想这本书的翻译过程，应该也有苦逼的一面。。。XP] 结合翻译者的非专业翻译...  

内容不必说，很好看。但是作为载体的书本身，非常糟糕。 读得时候，发现不少错误，感觉像是草草上架的。价格88元，但是纸张的质量非常差。正文字体不统一，有时候用宋体，有时候用幼圆，然后正文的英文部分也随着中文的字体，间距一塌糊涂，我这个外行也觉得丑得不行。中文字体...

2011年紅遍歐美的暢銷書裏，居然有一本關於字體的故事書：《Just My Type》。本書一經出版就廣受歡迎，登上了衆多書籍銷售排行榜。在銷售熱潮和媒體推薦下，社會上生起一輪字體熱。這本書將衆多有關於西文字體的故事、插曲和八卦收集一處，通過趣味筆法講述出來。從飽受譏諷的 ...  

什么是最好喝的饮料呢？1、确实好喝 2、不会腻。那我觉得最好喝的饮料绝对是无色无味的白开水，你永远不会有吃腻的时候，你也不讨厌它。而相比其他各种味道的饮料，一开始的沉迷不会带给你永远的喜爱——万事万物，只有那些低调，平淡的事物是最最长久的。 字体也不例外，本书...  

什么是最好喝的饮料呢？1、确实好喝 2、不会腻。那我觉得最好喝的饮料绝对是无色无味的白开水，你永远不会有吃腻的时候，你也不讨厌它。而相比其他各种味道的饮料，一开始的沉迷不会带给你永远的喜爱——万事万物，只有那些低调，平淡的事物是最最长久的。 字体也不例外，本书...  

用户评价

其实是很有趣的一本书

字体圈套路也好深，另外关于Caslon多讲一点好不好。最后总结篇为什么感觉作者切换逗逼模式开始浅浅的忧伤了？

蛮有趣的。看了这本书后，恭喜你，你成功患上字体强迫症了。

有一页提到，‘it is easier to say works than why. good type is instinct born of experience’。

美版的设计比较好看~ 有幸读到...只是字实在太多了...看得我头疼