Just My Type

出版者:Penguin Group (USA) Incorporated

作者:Simon Garfield

页数:356

出版时间:2011-9-1

价格:USD 27.50

装帧:Hardcover

isbn号码:9781592406524

具体描述

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?

Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

作者简介

Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.

Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.

目录信息

Foreword Chip Kidd xii
Introduction: Love Letters 1
Periodic Table of Typefaces 6-7
1 We don't serve your type 9
2 Capital Offence 22
Gill Sans 41
3 Legibility vs Readability 45
Albertus 62
4 Can a font make me popular? 65
Futura v Verdana 73
5 The Hands of Unlettered Men 77
Doves 84
6 The Ampersand's Final Twist 89
7 Baskerville is Dead (Long Live Baskerville) 97
Mrs Eaves & Mr Eaves 106
8 Tunnel Visions 109
9 What is it about the Swiss? 124
Frutiger 139
10 Road Akzidenz 143
11 DIY 158
12 What the Font? 172
13 Can a font be German, or Jewish? 180
Futura 193
14 American Scottish 196
Moderns, Egyptians and Fat Faces 204
15 Gotham is Go 208
16 Pirates and Clones 220
Optima 233
17 The Clamour from the Past 235
Sabon 251
18 Breaking the Rules 254
The Interrobang 268
19 The Serif of Liverpool 270
Vendôme 284
20 Fox, Gloves 286
21 The Worst Fonts in the World 296
22 Just My Type 313
Bibliography 333
Online 337
Acknowledgements 339
Font and image credits 343
Index 345
· · · · · · (收起)

读后感

本书就是讲述西文的字体发展历程，其实就是相当于我们中文字的字体历史，从甲骨文到什么颜体，柳体之类的。 西文的字数只有26，根据不同国家，可能有不同的变形，但也就几十个字而已。相比中文以万计数的汉字（常用汉字7000个），西文字体创造起来真是太轻松了，只需要确定26个...  

内容不必说，很好看。但是作为载体的书本身，非常糟糕。 读得时候，发现不少错误，感觉像是草草上架的。价格88元，但是纸张的质量非常差。正文字体不统一，有时候用宋体，有时候用幼圆，然后正文的英文部分也随着中文的字体，间距一塌糊涂，我这个外行也觉得丑得不行。中文字体...

p287 尾注20，“杨`范`克林彭” 条目的最后几个字落到了288页上。 P302 图片注释， “Cords):” 无右括弧。或者不需要左括弧； 该页上有一个注释符号①标注在“雷`曼和工厂录音室”之后，但没有找到注释文字； 同段落中的尾注符号[6]没有标注在正确位置上。 p318 注释④:“...  

当苹果iOS系统升级到9的时候，很多人发朋友圈说：“苹果的新的无衬线字体真是漂亮啊。” 来看真正的无衬线字体的定义： “去除字母头尾处的阴影部分（衬线）就成为无衬线字体” 这也意味着，汉字的字体里，并没有所谓的“无衬线字体”。衬线和无衬线只能专指英文字体。 立即...  

by卢涛 2011年9月，《纽约时报》畅销书榜单前十位里出现一本叫Just My Type的书，而它的副标“A Book About Fonts”告诉你，这居然是一本关于字体的书！只要随便翻看一本正常点的关于字体的书，它们都会不厌其烦地从六百年前的约翰内斯·古登堡向你扯起。而这本《字体故事：西...  

用户评价

这本英文书读起来还是有点吃力。好多单词不懂。

有一页提到，‘it is easier to say works than why. good type is instinct born of experience’。

因为是字体，只好啃原版

妈妈啊。。。累死我了= =....

蛮有趣的。看了这本书后，恭喜你，你成功患上字体强迫症了。