Just My Type

Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.

出版者:Penguin Group (USA) Incorporated

作者:Simon Garfield

页数:356

出版时间:2011-9-1

价格:USD 27.50

装帧:Hardcover

isbn号码:9781592406524

图书标签:字体设计平面设计艺术designGraphic_design英文原版众包翻译

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?

Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

读后感

每个人自有一个故事，承载着我们思想的文字的不例外。 《字体故事》给我印象最深刻的是里面的文字混用，是我看过的书里面最丰富的（毕竟是一本关于字体的书籍），在正文中使用与介绍的字体相同的字体，形象地描绘了该字体的式样，书的内容因此生动起来。让我感受到与之前看过...  

Markdown渲染版本：http://www.jianshu.com/p/3430e2d8b8ea # 《字体故事》读书笔记 标签（空格分隔）： 读书笔记 --- ##摘录 >1. A duck walks into a bar and says, 'I'll have a beer please!'. And the barman says,'Shall I put it on your bills?' 2. 最合适的字体...  

1.1 出版情况 作者【英】西蒙·加菲尔德（Simmon Garfield） 译者 吴涛、刘庆 电子工业出版社 东西文库计划 1.2 与字体有关的思想 从古至今字体使用的规范和礼节一直都存在 字体也会有性别。厚重、粗粝的字体大多数属于雄性，而多变、轻盈卷曲的字...  

在《机械复制时代的艺术作品》中，本雅明提到，早在文字能够印刷之前，木刻技术已经实现了对版画等艺术作品的复制，而后石印术和摄影术又分别二度改变了文献和形象复制领域的面貌。里头最著名的一个论述是，当现代工业技术可以轻而易举地进行制模、影印、刷版等流程操作之后，...  

本书就是讲述西文的字体发展历程，其实就是相当于我们中文字的字体历史，从甲骨文到什么颜体，柳体之类的。 西文的字数只有26，根据不同国家，可能有不同的变形，但也就几十个字而已。相比中文以万计数的汉字（常用汉字7000个），西文字体创造起来真是太轻松了，只需要确定26个...  

用户评价

有一页提到，‘it is easier to say works than why. good type is instinct born of experience’。

字体圈套路也好深，另外关于Caslon多讲一点好不好。最后总结篇为什么感觉作者切换逗逼模式开始浅浅的忧伤了？

因为是字体，只好啃原版

蛮有趣的。看了这本书后，恭喜你，你成功患上字体强迫症了。

字体圈套路也好深，另外关于Caslon多讲一点好不好。最后总结篇为什么感觉作者切换逗逼模式开始浅浅的忧伤了？