A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?
Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.
Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.
每个人自有一个故事,承载着我们思想的文字的不例外。 《字体故事》给我印象最深刻的是里面的文字混用,是我看过的书里面最丰富的(毕竟是一本关于字体的书籍),在正文中使用与介绍的字体相同的字体,形象地描绘了该字体的式样,书的内容因此生动起来。让我感受到与之前看过...
评分2011年紅遍歐美的暢銷書裏,居然有一本關於字體的故事書:《Just My Type》。本書一經出版就廣受歡迎,登上了衆多書籍銷售排行榜。在銷售熱潮和媒體推薦下,社會上生起一輪字體熱。這本書將衆多有關於西文字體的故事、插曲和八卦收集一處,通過趣味筆法講述出來。從飽受譏諷的 ...
评分2011年紅遍歐美的暢銷書裏,居然有一本關於字體的故事書:《Just My Type》。本書一經出版就廣受歡迎,登上了衆多書籍銷售排行榜。在銷售熱潮和媒體推薦下,社會上生起一輪字體熱。這本書將衆多有關於西文字體的故事、插曲和八卦收集一處,通過趣味筆法講述出來。從飽受譏諷的 ...
评分Markdown渲染版本:http://www.jianshu.com/p/3430e2d8b8ea # 《字体故事》读书笔记 标签(空格分隔): 读书笔记 --- ##摘录 >1. A duck walks into a bar and says, 'I'll have a beer please!'. And the barman says,'Shall I put it on your bills?' 2. 最合适的字体...
评分2011年紅遍歐美的暢銷書裏,居然有一本關於字體的故事書:《Just My Type》。本書一經出版就廣受歡迎,登上了衆多書籍銷售排行榜。在銷售熱潮和媒體推薦下,社會上生起一輪字體熱。這本書將衆多有關於西文字體的故事、插曲和八卦收集一處,通過趣味筆法講述出來。從飽受譏諷的 ...
因为是字体,只好啃原版
评分妈妈啊。。。累死我了= =....
评分蛮有趣的。看了这本书后,恭喜你,你成功患上字体强迫症了。
评分「字谈字畅」播客推荐过的书。了解西文字体的入门读物。一个小亮点,是书中提到某字体名字时,都是用对应的字体打出来的。试想下,一个完全被Helvetica支配的世界,该有多无聊啊……
评分字体圈套路也好深,另外关于Caslon多讲一点好不好。最后总结篇为什么感觉作者切换逗逼模式开始浅浅的忧伤了?
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