Just My Type

出版者:Penguin Group (USA) Incorporated

作者:Simon Garfield

页数:356

出版时间:2011-9-1

价格:USD 27.50

装帧:Hardcover

isbn号码:9781592406524

具体描述

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?

Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?

Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

作者简介

Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.

Chip Kidd is associate art director for Alfred A. Knopf, where his jacket designs have revolutionized the art of American book packaging. He is the author of numerous books, including The Cheese Monkeys.

目录信息

Foreword Chip Kidd xii
Introduction: Love Letters 1
Periodic Table of Typefaces 6-7
1 We don't serve your type 9
2 Capital Offence 22
Gill Sans 41
3 Legibility vs Readability 45
Albertus 62
4 Can a font make me popular? 65
Futura v Verdana 73
5 The Hands of Unlettered Men 77
Doves 84
6 The Ampersand's Final Twist 89
7 Baskerville is Dead (Long Live Baskerville) 97
Mrs Eaves & Mr Eaves 106
8 Tunnel Visions 109
9 What is it about the Swiss? 124
Frutiger 139
10 Road Akzidenz 143
11 DIY 158
12 What the Font? 172
13 Can a font be German, or Jewish? 180
Futura 193
14 American Scottish 196
Moderns, Egyptians and Fat Faces 204
15 Gotham is Go 208
16 Pirates and Clones 220
Optima 233
17 The Clamour from the Past 235
Sabon 251
18 Breaking the Rules 254
The Interrobang 268
19 The Serif of Liverpool 270
Vendôme 284
20 Fox, Gloves 286
21 The Worst Fonts in the World 296
22 Just My Type 313
Bibliography 333
Online 337
Acknowledgements 339
Font and image credits 343
Index 345
· · · · · · (收起)

读后感

是通过《字谈字畅》认识的这本书和译者的，虽然之前也听闻过字节社和TIB（Type is Beautiful），但是对于字体的认识停留在衬线和非衬线和各个字体名字还有声名在外的Helvetica等几个西文字体。我想这可能也和中文的语境有关，但是无知并不能怪环境。 就像我们小时候最开始学一...  

在火车上，我看完了这本《字体故事—— 西文字体的美丽传奇》 书中介绍的很多字体，我闻所未闻，或者有些字体我见过却视如不见，毕竟，我接触西文字体的机会不多，偶尔用的字体无非只有Times New Roman和Arial（标示数字）而已，但通过阅读这本近400页的书籍，对于西方字体的发...  

在《机械复制时代的艺术作品》中，本雅明提到，早在文字能够印刷之前，木刻技术已经实现了对版画等艺术作品的复制，而后石印术和摄影术又分别二度改变了文献和形象复制领域的面貌。里头最著名的一个论述是，当现代工业技术可以轻而易举地进行制模、影印、刷版等流程操作之后，...  

当苹果iOS系统升级到9的时候，很多人发朋友圈说：“苹果的新的无衬线字体真是漂亮啊。” 来看真正的无衬线字体的定义： “去除字母头尾处的阴影部分（衬线）就成为无衬线字体” 这也意味着，汉字的字体里，并没有所谓的“无衬线字体”。衬线和无衬线只能专指英文字体。 立即...  

本书就是讲述西文的字体发展历程，其实就是相当于我们中文字的字体历史，从甲骨文到什么颜体，柳体之类的。 西文的字数只有26，根据不同国家，可能有不同的变形，但也就几十个字而已。相比中文以万计数的汉字（常用汉字7000个），西文字体创造起来真是太轻松了，只需要确定26个...  

用户评价

蛮有趣的。看了这本书后，恭喜你，你成功患上字体强迫症了。

因为是字体，只好啃原版

有一页提到，‘it is easier to say works than why. good type is instinct born of experience’。

「字谈字畅」播客推荐过的书。了解西文字体的入门读物。一个小亮点，是书中提到某字体名字时，都是用对应的字体打出来的。试想下，一个完全被Helvetica支配的世界，该有多无聊啊……

「字谈字畅」播客推荐过的书。了解西文字体的入门读物。一个小亮点，是书中提到某字体名字时，都是用对应的字体打出来的。试想下，一个完全被Helvetica支配的世界，该有多无聊啊……