I'll Have What She's Having 2024 pdf epub mobi 电子书

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I'll Have What She's Having 2024 pdf epub mobi 电子书著者简介

亚历克斯•本特利（Alex Bentley）英国布里斯托大学考古学和人类学教授。

马克•伊尔斯（Mark Earls）作家，营销、传播与行为改变顾问，现居伦敦。

迈克尔•奥布莱恩（Michael J. O'Brien）美国密苏里大学文理学院院长，人类学教授，人类学博物馆馆长。

译者简介：

何亚婧上海外国语大学法语学士，巴黎高等翻译学院笔译硕士。暂居巴黎。

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发表于2024-09-19

I'll Have What She's Having 2024 pdf epub mobi 电子书

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如果你是一位家长，看完此书，我估计你会迫不得已地开始操心孩子的教育问题。你一定会认同孟母三迁，也对北京这大规模的择校有认同感。如果你是一位公司职员，看完此书，我估计你会认真思考你现在的工作是否适合你，尤其是思考在你的同事们中是否还存在好的模仿对象，以帮助...

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出版者:MIT Press

作者:Alex Bentley

出品人:

页数:160

译者:

出版时间:2011-11-4

价格:GBP 15.95

装帧:Hardcover

isbn号码:9780262016155

丛书系列:

图书标签: 心理学社会学科普社会心理学营销科淆人类学 sociology

I'll Have What She's Having 2024 pdf epub mobi 电子书图书描述

Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes--and explains--most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than "nudges" exploiting individual cognitive quirks.I'll Have What She's Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do.It is notoriously difficult to change behavior. For every "Yes We Can" political slogan, there are thousands of "Just Say No" buttons. I'll Have What She's Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things.

I'll Have What She's Having 2024 pdf epub mobi 电子书

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