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I'll Have What She's Having

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I'll Have What She's Having pdf epub mobi 著者簡介

亞曆剋斯•本特利（Alex Bentley）英國布裏斯托大學考古學和人類學教授。

馬剋•伊爾斯（Mark Earls）作傢，營銷、傳播與行為改變顧問，現居倫敦。

邁剋爾•奧布萊恩（Michael J. O'Brien）美國密蘇裏大學文理學院院長，人類學教授，人類學博物館館長。

譯者簡介：

何亞婧上海外國語大學法語學士，巴黎高等翻譯學院筆譯碩士。暫居巴黎。

I'll Have What She's Having pdf epub mobi 圖書描述

Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes--and explains--most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than "nudges" exploiting individual cognitive quirks.I'll Have What She's Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do.It is notoriously difficult to change behavior. For every "Yes We Can" political slogan, there are thousands of "Just Say No" buttons. I'll Have What She's Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things.

I'll Have What She's Having 2025 pdf epub mobi 電子書下載

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發表於2025-01-19

I'll Have What She's Having 2025 pdf epub mobi 電子書下載

I'll Have What She's Having 2025 pdf epub mobi 電子書下載

I'll Have What She's Having 2025 pdf epub mobi 電子書下載

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出版者:MIT Press

作者:Alex Bentley

出品人:

頁數:160

譯者:

出版時間:2011-11-4

價格:GBP 15.95

裝幀:Hardcover

isbn號碼:9780262016155

叢書系列:

圖書標籤: 心理學社會學科普社會心理學營銷科淆人類學 sociology

I'll Have What She's Having 2025 pdf epub mobi 電子書下載

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一本小書，涉獵甚廣～

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一本小書，涉獵甚廣～

評分☆☆☆☆☆

一本小書，涉獵甚廣～

I'll Have What She's Having 2025 pdf epub mobi 電子書下載

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