亞曆剋斯•本特利(Alex Bentley) 英國布裏斯托大學考古學和人類學教授。
馬剋•伊爾斯(Mark Earls) 作傢,營銷、傳播與行為改變顧問,現居倫敦。
邁剋爾•奧布萊恩(Michael J. O'Brien) 美國密蘇裏大學文理學院院長,人類學教授,人類學博物館館長。
譯者簡介:
何亞婧 上海外國語大學法語學士,巴黎高等翻譯學院筆譯碩士。暫居巴黎。
Humans are, first and foremost, social creatures. And this, according to the authors of I'll Have What She's Having, shapes--and explains--most of our choices. We're not just blindly driven by hard-wired instincts to hunt or gather or reproduce; our decisions are based on more than "nudges" exploiting individual cognitive quirks.I'll Have What She's Having shows us how we use the brains of others to think for us and as storage space for knowledge about the world. The story zooms out from the individual to small groups to the complexities of populations. It describes, among other things, how buzzwords propagate and how ideas spread; how the swine flu scare became an epidemic; and how focused social learning by a few gets amplified as copying by the masses. It describes how ideas, behavior, and culture spread through the simple means of doing what others do.It is notoriously difficult to change behavior. For every "Yes We Can" political slogan, there are thousands of "Just Say No" buttons. I'll Have What She's Having offers a practical map to help us navigate the complex world of social behavior, an essential guide for anyone who wants to understand how people behave and how to begin to change things.
發表於2024-11-28
I'll Have What She's Having 2024 pdf epub mobi 電子書 下載
不知道是不是看國內教材看太多瞭,看諸如《引爆點》和《竊言盜行》這類每一章裏內容彼此關聯,但並無明顯包含聯係的內容,會有些摸不著頭腦。很容易看瞭前麵忘瞭後麵,還要反迴去重新建立書中描摹的理論體係。三位作者的觀點闡述的很到位,也多次引用瞭馬爾科姆等研究流行領域...
評分羅伯·萊納(Rob Reiner)1989年的電影《當哈利遇見莎莉》(When Harry Met Sally )現在看來異常浪漫。這個曼哈頓中産階級愛情和友情的故事,既有跌宕起伏的情節,又有深刻的寓意。片中哈利(比利·剋裏斯托)和莎莉(梅格·瑞恩)相遇、相戀,然後又相遇(作為朋友),最後,...
評分羅伯·萊納(Rob Reiner)1989年的電影《當哈利遇見莎莉》(When Harry Met Sally )現在看來異常浪漫。這個曼哈頓中産階級愛情和友情的故事,既有跌宕起伏的情節,又有深刻的寓意。片中哈利(比利·剋裏斯托)和莎莉(梅格·瑞恩)相遇、相戀,然後又相遇(作為朋友),最後,...
評分作為一名住院醫生,我在醫療小組裏隻是最初級的人員。我的頂頭上司是主治醫生,主治醫生上麵有主診醫生,主診醫生通常具有副高或以上職稱,他們是你所在小組的核心與靈魂。他們所具備的醫學經驗與診治原則,大多時候統而貫之,屬下人馬照搬做樣,緊跟學習便可。總體而言,醫院...
評分作為一名住院醫生,我在醫療小組裏隻是最初級的人員。我的頂頭上司是主治醫生,主治醫生上麵有主診醫生,主診醫生通常具有副高或以上職稱,他們是你所在小組的核心與靈魂。他們所具備的醫學經驗與診治原則,大多時候統而貫之,屬下人馬照搬做樣,緊跟學習便可。總體而言,醫院...
圖書標籤: 心理學 社會學 科普 社會心理學 營銷 科淆 人類學 sociology
:無
評分:無
評分地鐵讀物。寫得並不有趣,而且全書編排有些頭重腳輕。
評分人是社會動物,無意識地模仿彆人,social learning...
評分人是社會動物,無意識地模仿彆人,social learning...
I'll Have What She's Having 2024 pdf epub mobi 電子書 下載