目錄
CONTENTS
Chapter One Introduction to E-commerce ------------------------------1
電子商務介紹
Lesson One Definition of E-commerce ----------------------------------------------------------------3
Lesson Two Explore E-commerce Development-----------------------------------------------------5
Lesson Three Types of E-commerce--------------------------------------------------------------------7
Listening and speaking-------------------------------------------------------------------------------------12
Vocabulary----------------------------------------------------------------------------------------------------14
After-class exercises--------------------------------------------------------------------------------------- -17
Chapter Two Characteristics of E-commerce--------------------------20
電子商務特點
Lesson One Advantages of E-commerce--------------------------------------------------------------22
Lesson Two Limitations of E-commerce--------------------------------------------------------------25
Lesson Three Scope of E-commerce-------------------------------------------------------------------28
Listening and speaking-------------------------------------------------------------------------------------30
Vocabulary----------------------------------------------------------------------------------------------------31
After-class exercises-----------------------------------------------------------------------------------------34
Chapter Three E-commerce Options --------------------------------37
電子商務組成選項
Lesson One Identifying E-commerce Components------------------------------------------------39
Lesson Two Identifying E-commerce Stages-------------------------------------------------------42
Listening and speaking------------------------------------------------------------------------------------45
Vocabulary---------------------------------------------------------------------------------------------------47
After-class exercises----------------------------------------------------------------------------------------50
Chapter Four E-marketing ----------------------------------------53
電子營銷
Lesson One Identifying Marketing Issues----------------------------------------------------------55
Lesson Two Marketing Research---------------------------------------------------------------------57
Lesson Three Monitoring Customer Visits----------------------------------------------------------67
Listening and speaking------------------------------------------------------------------------------------69
Vocabulary---------------------------------------------------------------------------------------------------71
After-class exercises----------------------------------------------------------------------------------------73
Chapter Five E-payment---------------------------------------------------76
電子支付
Lesson One Defining Electronic Payments----------------------------------------------------------78
Lesson Two Identifying E-Payment Options--------------------------------------------------------79
Lesson Three Exploring E-Cash-----------------------------------------------------------------------81
Lesson Four Understanding Credit Card Issues---------------------------------------------------82
Lesson Five Defining Merchant Accounts--------------------------------------------------------------85
Lesson six Exploring M-Commerce----------------------------------------------------------------------87
Listening and speaking--------------------------------------------------------------------------------------89
Vocabulary-----------------------------------------------------------------------------------------------------90
After-class exercises------------------------------------------------------------------------------------------93
Chapter Six Customer Service --------------------------------------97
客戶服務
Lesson One Customer Service Issues-------------------------------------------------------------------99
Lesson Two Customer Service Options----------------------------------------------------------------100
Listening and speaking------------------------------------------------------------------------------------110
Vocabulary---------------------------------------------------------------------------------------------------111
After-class exercises----------------------------------------------------------------------------------------113
Chapter Seven E-commerce Security---------------------------------117
電子商務安全
Lesson One E-commerce Security Threats-------------------------------------------------------119
Lesson Two Security Measures and Enforcements for E-commerce------------------------124
Listening and speaking---------------------------------------------------------------------------------132
Vocabulary------------------------------------------------------------------------------------------------134
After-class exercises-------------------------------------------------------------------------------------137
Appendix ----------------------------------------------------------------------143
課文參考譯文及課後練習參考答案
Translation of chapter 1-----------------------------------------------------------------------------------143
Key to the Exercises----------------------------------------------------------------------------------------147
Translation of chapter 2-----------------------------------------------------------------------------------149
Key to the Exercises----------------------------------------------------------------------------------------153
Translation of chapter 3-----------------------------------------------------------------------------------155
Key to the Exercises----------------------------------------------------------------------------------------158
Translation of chapter 4-----------------------------------------------------------------------------------160
Key to the Exercises----------------------------------------------------------------------------------------166
Translation of chapter 5----------------------------------------------------------------
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