Understanding Michael Porter 2024 pdf epub mobi 电子书

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Understanding Michael Porter 2024 pdf epub mobi 电子书著者简介

琼•马格丽塔（Joan Magretta），管理咨询师和作家，《哈佛商业评论》麦肯锡奖获得者，与迈克尔•波特共事20年之久。曾经是著名的贝恩国际管理咨询公司的合伙人，也是《哈佛商业评论》的优秀撰稿人，并在20世纪90年代担任该杂志的高级战略编辑。

2002年出版《什么是管理》一书，获得波特、德鲁克等人一致好评，并被评为《商业周刊》、《经济学家》年度最佳商业图书，被一些管理专家学者称为管理的“圣经”。

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发表于2024-12-27

Understanding Michael Porter 2024 pdf epub mobi 电子书

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1. 战略竞争：在于选择一条与众不同的竞争之路公司不该为了争做最好而竞争，公司可以突出特色作为竞争的目的，这一观念的核心是价值，要正和博弈而非零和博弈。 2.竞争的真正意义不在于打败对手，而在于赢利产业结构：五力模型 1）从表面看产业之间存在重大差异，但不同产...

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出版者:

作者:Magretta, Joan

出品人:

页数:0

译者:

出版时间:2012-1

价格:$ 33.88

装帧:

isbn号码:9781596597655

丛书系列:

图书标签: 波特战略管理企业战略

Understanding Michael Porter 2024 pdf epub mobi 电子书图书描述

A Distillation of The Most Important Business Thinking of Our Time

Michael Porter's groundbreaking ideas on competition and strategy have unfolded over three decades and are spread across a dauntingly long list of publications. Every manager can name individual pieces of his work-competitive advantage, the value chain, five forces-but no one, not even Porter himself, has put the entire puzzle together to reveal it as an integrated whole. This lucid, concise audiobook does just that.

Written with Porter's full cooperation by Joan Magretta, his former editor at Harvard Business Review, this book provides an engaging summary of Porter's ideas and an invaluable synthesis of this important body of work, making clear how each of Porter's powerful concepts relates to the others and, most important, to the practical realities managers face.

Modern thinking about competition and strategy begins with Porter's frameworks. They are the most widely used in practice by managers around the world. But as Magretta points out, Porter is often misunderstood and his frameworks misapplied. Magretta's own wide-ranging business experience allows her to identify the most common of these misconceptions-among them, the deeply held but dangerous belief that competition is about being the best. Understand Porter and you will see why competing to be the best sparks an inevitable race to the bottom.

Understanding Michael Porter will enable all leaders throughout any organization t grasp Porter's seminal ideas about competition and strategy and deploy them to achieve competitive success.

Understanding Michael Porter 2024 pdf epub mobi 电子书

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Understanding Michael Porter 2024 pdf epub mobi 用户评价

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这本书，虽然页数不多，但是精辟的道出了企业战略的精髓所在。不管是企业还是个人的发展，这本书在战略层面上的意义都是深刻的。真是让我对战略的认识上升一个高度的书。但是，这本书对于初创企业指导意义不多，因为初创企业，什么都是不确定的。即使这样，在书的后半部分，也提及到了，大公司都是从小做起的，依靠continuity来慢慢形成自己的企业战略。给5星。我可不是书托儿啊²

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