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Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the best-selling author of "How We Decide "comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can "all" learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, and daydreaming productively, then he takes us out of our own heads to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. We'll learn about Bob Dylan's writing habits and the drug addiction of poets. We'll meet a bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. We'll see why Elizabethan England experienced a creative explosion, and how Pixar designed its office space to get the most out of its talent. Collapsing the layers separating the neuron from the finished symphony, "Imagine" reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.

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發表於2024-06-05

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據《Tablet》雜誌上的一篇文章披露，萊勒在他的暢銷書《想象：創造性的原理》(Imagine: How Creativity Works)一書中引用的鮑勃·迪倫的一些話其實是自己編造的。... 霍頓·米夫林·哈考特齣版社說，齣版社會召迴《想象》一書，這將是一件昂貴、艱巨的事情，這也錶明該社非常...

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WHERE do good ideas come from? For centuries, all credit for these mysterious gifts went to faith, fortune and some fair muses. But to assume creativity is some lofty trait enjoyed by the few is both foolish and unproductive, argues Jonah Lehrer in “Imagin...

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Imagine - Jonah Lehrer Imagine (Jonah Lehrer) 這本書不深，挺容易讀的，新意也不算特多。類似方麵的書看多後也是覺得都差不多。基本就是想做重大創新的，不要學太多太死。不記得哪本說的，大約大二學生的水平即可，（但是不知道這個claim的根據是什麼，數據怎麼來的。畢...

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第一章就講，人在睏境的時候，理性分析行不通的時候，就會有靈感（insights）。第二章先講瞭3M的故事，再講conceptual blending，就是把原來沒關係的事情關聯起來。所謂創新呢，也隻不過是把原有的東西重新組閤一下。那怎麼可以做到conceptual blending呢：異想天開。think o...

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出版者:Houghton Mifflin Harcourt

作者:Jonah Lehrer

出品人:

頁數:304

譯者:

出版時間:2012-3-13

價格:GBP 16.61

裝幀:Hardcover

isbn號碼:9780547386072

叢書系列:

圖書標籤: 思維心理學創造性 innovation 自我管理 self-improvement English 劉未鵬推薦