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发表于2024-06-08

Imagine 2024 pdf epub mobi 电子书

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第一章就讲，人在困境的时候，理性分析行不通的时候，就会有灵感（insights）。第二章先讲了3M的故事，再讲conceptual blending，就是把原来没关系的事情关联起来。所谓创新呢，也只不过是把原有的东西重新组合一下。那怎么可以做到conceptual blending呢：异想天开。think o...

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WHERE do good ideas come from? For centuries, all credit for these mysterious gifts went to faith, fortune and some fair muses. But to assume creativity is some lofty trait enjoyed by the few is both foolish and unproductive, argues Jonah Lehrer in “Imagin...

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Imagine - Jonah Lehrer Imagine (Jonah Lehrer) 这本书不深，挺容易读的，新意也不算特多。类似方面的书看多后也是觉得都差不多。基本就是想做重大创新的，不要学太多太死。不记得哪本说的，大约大二学生的水平即可，（但是不知道这个claim的根据是什么，数据怎么来的。毕...

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出版者:Houghton Mifflin Harcourt

作者:Jonah Lehrer

出品人:

页数:304

译者:

出版时间:2012-3-13

价格:GBP 16.61

装帧:Hardcover

isbn号码:9780547386072

丛书系列:

图书标签: 思维心理学创造性 innovation 自我管理 self-improvement English 刘未鹏推荐

Imagine 2024 pdf epub mobi 电子书图书描述

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the best-selling author of "How We Decide "comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative "types," Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It's a variety of distinct thought processes that we can "all" learn to use more effectively. Lehrer reveals the importance of embracing the rut, thinking like a child, and daydreaming productively, then he takes us out of our own heads to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective. We'll learn about Bob Dylan's writing habits and the drug addiction of poets. We'll meet a bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. We'll see why Elizabethan England experienced a creative explosion, and how Pixar designed its office space to get the most out of its talent. Collapsing the layers separating the neuron from the finished symphony, "Imagine" reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.

Imagine 2024 pdf epub mobi 电子书

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