Basics advertising 03 2025 pdf epub mobi 电子书

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发表于2025-01-11

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出版者:AVA Publishing SA

作者:Nik Mahon

出品人:

页数:184

译者:

出版时间:2011-9-26

价格:280.00元

装帧:Paperback

isbn号码:9782940411504

丛书系列:

图书标签: 设计思维孜然君的资料库创意 advertising VisualCommunication Media GraphicDesign

Basics advertising 03 2025 pdf epub mobi 电子书图书描述

Basics Advertising 03: Ideation provides an in-depth look at the process of generating creative advertising ideas and concepts. It begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them. Key approaches and styles of execution used by advertising creatives are highlighted and illustrated throughout with examples from some of the worlds best advertising campaigns. A variety of methods for generating ideas and stimulating creativity are also described in detail, providing an essential toolkit of techniques for advertising students and junior creative teams.

Basics advertising 03 2025 pdf epub mobi 电子书

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