Introduction to Finance

出版者:Wiley

作者:Ronald W. Melicher

页数:624

出版时间:2011-1-18

价格:0

装帧:Hardcover

isbn号码:9780470561072

具体描述

Business managers will gain a basic understanding of the complex world of finance with this engaging book. It presents a balanced survey of the three main areas of finance: institutions and markets, investments, and financial management. The examples have been completely updated throughout to provide the most relevant information. Discussions of small business practice help them gain a better understanding of small business applications. More focus is placed on ethics to reflect the headlines in today’s news. Additional end-of-chapter questions and career-profile features also enable business managers to connect the material to the real world.

用户评价

这本书的叙述方式非常独特，它没有采用那种枯燥乏味的学院派风格，而是像一位经验丰富的向导，带着你一步步探索金融世界的奥秘。我尤其喜欢书中对金融创新和技术发展的探讨。作者并没有将金融仅仅视为一个静态的体系，而是敏锐地捕捉到了金融领域不断涌现的新趋势和新工具。从早期电子交易系统的出现，到如今区块链、人工智能在金融领域的应用，作者都进行了深入浅出的介绍，并分析了它们对金融市场结构、效率和参与者的影响。特别是关于金融科技（FinTech）的部分，让我对金融行业的未来发展方向有了更清晰的认识。书中对P2P借贷、众筹、智能投顾等新兴模式的分析，不仅阐述了它们的运作原理，还探讨了它们所带来的机遇和挑战，以及它们如何改变传统的金融服务模式。我特别欣赏书中关于金融全球化和国际金融市场一体化的讨论。作者分析了不同国家金融市场之间的联系，以及跨境资本流动对全球经济的影响。这让我对全球金融体系的复杂性和相互依存性有了更深刻的理解。书中还探讨了金融危机的原因和应对机制，通过对历次金融危机的回顾，让我认识到金融稳定性的重要性，以及各国央行和监管机构在维护金融稳定方面所扮演的角色。这本书的视角非常广阔，它不仅仅关注金融的微观层面，更将金融置于宏观经济、技术发展和社会变迁的大背景下进行审视，这种全局观让我受益匪浅。

This book is an absolute treasure trove of financial knowledge, presented in a manner that is both intellectually stimulating and highly accessible. I was particularly impressed by the author's ability to weave together a cohesive narrative that explores the multifaceted nature of finance. The initial chapters providing a historical overview of financial systems were incredibly illuminating, painting a picture of how societies have managed resources and facilitated exchange throughout history. This historical context is crucial for understanding the underlying principles that govern modern finance. The book delves deeply into the mechanics of financial institutions, explaining the roles and functions of banks, insurance companies, and investment firms in a way that is both clear and comprehensive. I found the explanations of monetary policy and its impact on the broader economy to be particularly insightful. The author skillfully breaks down the complex interplay between central banks, interest rates, and inflation, providing a solid foundation for understanding macroeconomic influences on financial markets. Furthermore, the book offers a robust exploration of investment strategies, covering a wide range of asset classes and investment vehicles. The discussions on portfolio diversification and risk management were exceptionally valuable, equipping me with the tools to make more informed investment decisions. The author doesn't just present theories; they illustrate them with real-world examples, making the abstract concepts tangible. The analytical frameworks provided for evaluating investment opportunities are thorough and practical, encouraging a disciplined approach to financial planning. This book has undoubtedly enhanced my financial literacy and provided me with a more sophisticated understanding of the forces that drive financial markets and shape economic outcomes.

This book has been an absolute revelation, completely transforming my understanding of finance. The author possesses an uncanny knack for making even the most intricate financial concepts feel remarkably accessible. It’s as if they are having a conversation with you, patiently guiding you through the labyrinth of financial theory and practice. I was particularly captivated by the chapters that explored the behavioral aspects of finance. Understanding why individuals and markets sometimes deviate from purely rational decision-making is crucial, and the author's insights into cognitive biases and emotional influences on financial behavior were truly eye-opening. This goes beyond mere technical knowledge; it delves into the psychology of money, offering a more nuanced and complete picture. The book also provides an excellent overview of financial modeling and valuation techniques. The author breaks down complex formulas and methodologies into understandable steps, empowering the reader to perform their own analyses. I found the practical exercises and examples provided to be extremely beneficial in solidifying my comprehension. Moreover, the comprehensive coverage of risk management strategies, from identification and assessment to mitigation and control, is invaluable for navigating the inherent uncertainties of the financial world. The author emphasizes a proactive approach to risk, which is a vital lesson for any investor or financial professional. This book is not just about learning finance; it's about developing a sophisticated and well-informed approach to financial decision-making.

坦白说，在拿起这本书之前，我对金融这个领域其实是有些畏惧的。总觉得它离我太远，充斥着我无法理解的数字和术语。但这本书完全颠覆了我的认知。作者以一种极其人性化且富有同情心的笔触，将原本冰冷的金融概念描绘得生动而有温度。他似乎非常了解读者在学习金融时可能遇到的困惑，因此总能在关键时刻提供恰到好处的解释和引导。在介绍金融机构的作用时，作者并没有停留在简单的分类，而是深入探讨了商业银行、投资银行、保险公司、证券公司等各类机构是如何在金融体系中扮演着不可或缺的角色，它们如何通过提供信贷、发行证券、管理风险等服务，促进经济的健康发展。特别是关于中央银行的职能介绍，让我对货币发行、利率调控、金融监管等核心职责有了全新的认识。书中对不同国家金融监管体系的比较分析，也让我对全球金融市场的多样性和复杂性有了更深刻的理解。我特别喜欢书中关于金融市场摩擦和信息不对称的讨论，这些看似微小的因素，实则对市场效率和资产定价有着至关重要的影响。作者通过一些生动的故事和案例，揭示了这些“看不见的手”是如何影响着我们的投资决策和市场走向。当我读到关于行为金融学的章节时，更是感到眼前一亮。它解释了为什么我们会在投资决策中犯下一些非理性的错误，以及如何识别和克服这些心理 bias。这些内容对于普通投资者来说，具有极高的实践意义。这本书没有让我觉得自己在被动地接收信息，而是让我感觉自己是一个积极的参与者，在和作者一起探索金融世界的每一个角落。

这本书给我带来的最大价值在于它帮助我建立了一种“金融思维”。作者并没有仅仅将金融知识灌输给我，而是通过引导我思考，培养我运用金融学的原理来分析和解决实际问题的能力。我特别欣赏书中对“估值”这一核心概念的反复强调和多角度解读。作者从不同维度介绍了如何对股票、债券、房地产等资产进行估值，并探讨了影响估值的各种因素。我深刻理解到，投资的本质是对未来现金流的折现，而准确的估值是做出明智投资决策的前提。书中关于财务报表分析的部分，也做得非常出色。作者教我如何阅读和理解公司的财务报表，从中挖掘出有价值的信息，来评估公司的盈利能力、偿债能力和成长潜力。这让我不再对冰冷的数据感到畏惧，而是能够从中看到公司的真实面貌。此外，本书还花了大量篇幅介绍不同类型的投资工具，并分析了它们的收益特征、风险等级以及适用场景。从低风险的货币市场基金，到高风险的期权期货，作者都进行了细致的讲解，并提供了如何根据自身情况选择合适投资工具的指导。这让我对构建多元化的投资组合有了更清晰的思路。书中关于“投资组合理论”的介绍，更是让我看到了如何通过分散投资来降低风险，提高收益。总之，这本书不仅仅是一本金融知识的普及读物，更是一本帮助我培养金融智慧的宝典，让我能够更自信地面对金融世界的挑战。

I found this book to be an incredibly illuminating and comprehensive guide to the world of finance. The author's ability to present complex topics with clarity and precision is truly exceptional. What struck me most was the book's holistic approach, seamlessly bridging the gap between theoretical underpinnings and practical applications. The introductory sections on the fundamental concepts of finance, such as the time value of money and risk-return trade-offs, are presented in a way that is both engaging and easy to grasp, even for someone with limited prior knowledge. The book then systematically builds upon these foundational principles, exploring the intricacies of various financial markets, including equity, debt, and derivative markets. The detailed explanations of how these markets function, including the mechanisms of trading, pricing, and regulation, were particularly enlightening. I also appreciated the in-depth analysis of corporate finance, which covers crucial aspects like capital budgeting, cost of capital, and dividend policy. The author provides a clear framework for understanding how businesses make financial decisions to maximize shareholder wealth. Furthermore, the book's exploration of international finance and global financial markets offered a valuable perspective on the interconnectedness of the world economy. The discussions on exchange rates, balance of payments, and the role of international financial institutions were highly informative. The author's commitment to providing a well-rounded education in finance is evident throughout the text, making this an indispensable resource for anyone seeking to deepen their understanding of this vital field.

这本书简直是一场金融知识的盛宴，我迫不及待地想和大家分享我的阅读体验。从翻开第一页开始，我就被它严谨但不失趣味的叙述风格深深吸引。作者在开篇就为我们勾勒了一个宏大而清晰的金融世界图景，让我这个初学者瞬间觉得自己站在了一个坚实的起点上，而不是茫然无措。书中并没有一开始就堆砌枯燥的公式和晦涩的术语，而是循序渐进地引导读者理解金融的本质和它在我们日常生活中的重要性。举个例子，在介绍货币的起源和演变时，作者运用了一些非常生动形象的比喻，让我能深刻体会到为什么我们需要货币，以及不同历史时期货币形态的变迁是如何反映社会经济发展的。更让我惊喜的是，书中对金融市场运作机制的解释，没有停留在表面，而是深入到交易的微观层面，让我对股票、债券、衍生品这些看似复杂的金融工具有了更直观的认识。比如，在讲述股票市场时，作者花了大量篇幅去阐述股票的发行、交易、定价模型，以及影响这些因素的宏观和微观经济变量。当我读到关于公司估值的部分时，更是豁然开朗，之前一直困扰我的“一家公司到底值多少钱”的问题，在书中得到了系统而详尽的解答。作者并没有满足于简单的理论讲解，而是穿插了大量真实世界的案例分析，这些案例涵盖了不同行业、不同规模的公司，从初创企业到跨国巨头，使得抽象的金融概念变得鲜活起来。我特别喜欢书中关于风险管理的部分，它不仅仅是讲解风险的种类和度量方法，更重要的是教会我们如何识别、评估和规避风险，这对于任何一个想要在金融领域有所作为的人来说，都是宝贵的财富。而且，书中关于投资组合优化和资产配置的论述，让我看到了如何将分散的知识点串联起来，构建一个可持续的投资策略。总而言之，这本书为我打开了一扇通往金融世界的大门，让我看到了一个充满机遇和挑战的领域，并且为我未来的学习和实践打下了坚实的基础。

这本书给我带来的最大收获，莫过于它所提供的系统性思维框架。作者在金融知识的海洋里，为我搭建了一座坚固的桥梁，让我能够清晰地看到各个知识点之间的内在联系。我尤其欣赏书中对“时间价值”这一核心概念的深入剖析。作者没有仅仅停留在简单的公式讲解，而是通过一系列生动的场景，让我深刻理解为什么今天的一块钱比明天的一块钱更有价值。从个人储蓄、贷款决策到企业投资，时间价值无处不在，而对它的深刻理解，是进行任何理性金融决策的基础。书中关于不同金融工具（如年金、债券）的定价，以及净现值（NPV）、内部收益率（IRR）等投资评估方法的介绍，都建立在对时间价值的深刻理解之上，并且提供了详细的计算步骤和实际应用场景。这些让我对如何评估一项投资的长期回报有了清晰的认知。此外，本书在讲解资本市场效率理论时，也做得非常出色。作者清晰地阐述了弱式有效市场、半强式有效市场和强式有效市场之间的区别，以及它们对投资者策略的影响。这让我对市场是否存在“可预测的规律”有了更客观的认识，并引导我思考如何制定更适合自己的投资策略。书中还花了大量篇幅介绍不同类型的金融风险，从市场风险、信用风险到操作风险，并且探讨了各种风险管理工具和技术，如对冲、保险、分散化投资等。这些内容为我构建了一个全面的风险管理意识，让我能够更谨慎地面对投资过程中的不确定性。

这本书的深度和广度都超出了我的预期，给我带来了很多启发。在阅读过程中，我深刻体会到了作者在金融知识领域的深厚造诣。他不仅仅是在罗列知识点，更是在构建一个完整的金融理论体系，并且用一种非常系统化的方式呈现出来。当我深入到关于宏观经济与金融市场相互作用的章节时，我被作者的分析框架所折服。他清晰地阐述了利率、通货膨胀、货币政策、财政政策等宏观经济因素是如何渗透到金融市场的每一个角落，影响着资产价格的波动，以及企业和个人的投资决策。书中对这些复杂关系的解释，摒弃了以往我读到的那些过于理论化、难以理解的论述，而是采用了一种更加直观、更易于理解的方式。比如，在分析货币政策对股市的影响时，作者引用了多个国家的真实数据，并通过图表的形式直观地展示了降息或加息周期对不同行业股票表现的影响，这让我对宏观经济分析在投资决策中的作用有了更深刻的认识。此外，本书在讲解公司金融的部分，也极具价值。作者从融资和投资两个核心维度，深入剖析了企业如何有效地筹集资金，以及如何进行资本预算和项目评估，以最大化股东价值。我尤其欣赏书中关于股利政策和资本结构优化的讨论，它们不仅提供了理论模型，还结合了大量的实证研究和案例，让我看到了不同金融决策在现实世界中的影响。当我读到关于金融衍生品的部分时，我不再感到无从下手，而是能理解它们的设计原理、交易机制以及在风险对冲和投机中的作用。作者在讲解期权和期货时，用了一些通俗易懂的比喻，让我能够快速掌握这些复杂工具的核心概念。这本书不仅仅是一本教科书，更像是一位经验丰富的金融导师，在引导我深入探索金融世界的奥秘。

我 must say, this book is a game-changer for anyone looking to understand the intricate world of finance. The author has a remarkable ability to distill complex concepts into digestible and engaging prose. From the very beginning, I was drawn into the narrative, which felt less like a dry textbook and more like a compelling story about how money shapes our world. The chapters dedicated to the evolution of financial markets were particularly fascinating. I gained a profound appreciation for the historical forces that have shaped the modern financial system, from the early days of bartering to the sophisticated electronic trading platforms of today. The author doesn't shy away from discussing the occasional missteps and crises that have occurred along the way, but instead uses them as valuable learning opportunities, illustrating the inherent volatility and cyclical nature of finance. What truly sets this book apart is its emphasis on practical application. The author consistently links theoretical concepts to real-world scenarios, providing ample examples and case studies that illuminate how financial principles are applied in everyday business and personal finance. For instance, the section on corporate finance was incredibly insightful, offering a clear explanation of how companies raise capital, manage their investments, and ultimately create value for their shareholders. I found the discussions on financial instruments, such as bonds and derivatives, to be exceptionally well-explained, demystifying what often appear to be intimidating subjects. The author's approach encourages a critical and analytical mindset, urging readers to not just accept information but to question it and understand the underlying logic. This book has fundamentally altered my perspective on finance, making it accessible, relevant, and, dare I say, even exciting.