Nike Culture 2024 pdf epub mobi 电子书

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发表于2024-12-28

Nike Culture 2024 pdf epub mobi 电子书

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出版者:

作者:Goldman, Robert; Papson, Stephen; Goldman, Robert

出品人:

页数:208

译者:

出版时间:1998-12

价格:$ 158.20

装帧:

isbn号码:9780761961482

丛书系列:

图书标签: Goldsmiths, Branding

Nike Culture 2024 pdf epub mobi 电子书图书描述

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

Nike Culture 2024 pdf epub mobi 电子书

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