Contents
Preface
INTRODUCTlON
PART l GeneralAnalytical Techniques
CHAPTER l THE STRUCTURAL ANALYSlS OF INDUSTRlES
Structural Determinants of the
Intensity of Competition
Structural Analysis and
Competitive Strategy
Structural Analysis and
Industry Definition
CHAPTER 2 GENERlC COMPETlTlVE STRATEGlES
Three Generic Strategies
StuckintheMiddle
Risks of the Generic Strategies
CHAPTER 3 A FRAMEWORK FOR COMPETlTOR ANALYSlS
The Components of Competitor
Analysis
Putting the FourComponents
Together-The Competitor
Response Profile
Competitor Analysis and
Industry Forecasting
The Need for a Competitor
Intelligence System
CHAPTER 4 MARKET SlGNALS
Types of Market Signals
The Use of History in Identifying
Signals
Can Attention to Market Signals
Be a Distraction?
CHAPTER 5 COMPETlTlVE MOVES
Industry Instability: The Likelihood
of Competitive Warfare
Competitive Moves
Commitment
Focal Points
A Note on Information and Secrecy
CHAPTER 6 STRATEGY TOWARD BUYERS AND SUPPLlERS
BuyerSelection
Purchasing Strategy
CHAPTER 7 STRUCTURAL ANALYSlS WlTHlN INDUSTRlES
Dimensions of Competitive Strategy
Strategic Groups
Strategic Groups and a Firm's
Profitability
Implications for Formulation
of Strategy
The Strategic Group Map as an
Analytical Tool
CHAPTER 8 INDUSTRY EVOLUTlON
Basic Concepts in Industry
Evolution
Evolutionary Processes
Key Relationships in Industry
Evolution
PART ll Generic Industry En vironments
CHAPTER 9 COMPETlTlVE STRATEGY IN FRAGMENTED
INDUSTRlES
What Makes an Industrv
Fragmented?
Overcoming Fragmentation
Coping with Fragmentation
Potential Strategic Traps
Formulating Strategy
CHAPTER lO COMPETlTlVE STRATEGY iN EMERGlNG
INDUSTRlES
TheStructural Environment
Problems Constraining Industry
Development
Early and Late Markets
Strategic Choices
Techniques for Forecasting
Which Emerging Industries to
Enter
CHAPTER l l THE TRANSlTlON TO INDUSTRY MATURlTY
Industry Change during Transition
Some Strategic Implications of
Transition
Strategic Pitfalls in Transition
Orgamzational Implicationsof
Maturity
industry Transition and the General
Manager
CHAPTER 12 COMPETlTlVE STRATEGY IN DECLlNlNG
INDUSTRlES
Structural Determinants of
Competition in Decline
Strategic Alternatives in Decline
Choosing a Strategy for Decline
Pitfalls in Decline
PreparingforDecline
CHAPTER 13 COMPETlTlON IN GLOBAL INDUSTRlES
Sources and Impediments to Global
Competition
Evolution toGlobal Industries
Competition m Global Industries
Strategic Alternatives in Global
Industries
Trends Affecting Global
Competition
PART m Strategic Decisions
CHAPTER 14 THE STRATEGlC ANALYSlS OF VERTlCAL
INTEGRATlON
Strategic Benefits and Costs of
Vertical Integration
ParticularStrategic Issues in
Forward Integration
ParticularStrategic Issues in
Backward Integration
Long-Term Contracts and the
Economics of Information
lllusions in Vertical Integration
Decisions
CHAPTER 15 CAPAClTY EXPANSlON
Elements of the Capacity Expansion
Decision
Causes of Overbuilding Capacity
Preemptive Strategies
CHAPTER 16 ENTRY INTO NEW BUSlNESSES
Entrythrough Internal Development
Entry through Acquisition
Sequenced Entry
APPENDlX A PORTFOLlO TECHNlQUES IN
COMPETlTOR ANALYSlS
APPENDlX B HOW TO CONDUCT AN INDUSTRY ANALYSlS
Bibliography
Index
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