涉外英文函电

出版者:同济大学出版社

作者:翁慰宝

页数:403

出版时间:1999-09

价格:36.00

装帧:平装

isbn号码:9787560820736

具体描述

内容提要

本书根据商务公司涉外工作的性质、任务和工作范

围，收集各种类型的函电近百封。每种类型的函电都有

说明和写作提示。为了便于读者自学，每章均有生词和

短语注释，最后还有写作练习。为了使部分对国际商务

知识了解甚少的读者能够顺利地阅读本书，本书每章均

辟有“拓宽国际商务知识”栏。本书语言规范，由浅入

深，选材多为90年代欧美等国的最新版本材料，或国外

友人赠送的材料。书后附有大量附录资料，以便读者使

用。本书适合于“涉外文秘”专业和经济管理各专业学

生使用，也适合于有志于从事秘书工作的读者阅读。本

书对广大从事国际商务工作的外销员有极高的参考价值，

是一本不可多得的资料手册。

目录信息

CONTENTS
Introduction
CHAPTER l Format of A Secretarial Letter
l. l Format
(1) The Letter-Head
(2) The Date
(3) The Inside Name and Address
(4) The Salutation
(5) The Body
(6) The Complimentary Closing
(7) The Signature and Title
l. 2 Miscellaneous Matters
(1) Subject Line
(2) Typist's Initials
(3) Enclosures
(4) Copies
(5) indented Letter Style and Block Letter Style
(6) Some Special Letter Style
(7) Envelopes
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
Exercises
CHAPTER 2 Appointments, Invitations, and Hospitality
2.l The Making of Appointments
2.2 Invitations
2.3 Hospitality
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
Exercises
CHAPTER 3 Hotels and Travel
3.l Lettens to and from Hotels
3.2 Ship and plane Reservations
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
Exercises
CHAPTER 4 Letters for Better Customer Relations
4.l Welcoming a New or Potential Customer to the Commimity
4.2 Welcoming a New Customer to Your Business
4.3 Holiday Greetings
4.4 Appreciation for a Good Business Suggestion
4.5 Appreciation for a Business Suggestion You Did Not implement
4.6 Appreciation for a Favour
4.7 Acknowledgement of Receipt of a Letter
4.8 Appreciation for a Complimentary Letter about an Employee
4.9 Adjustment Made
4.l0 Adjustment Denied
4.ll Thanks for a Difficult Job Done Well
4.12 General Thank-You Letter
4.13 Letter of Apology
4.14 Anniversary of an Employee
4.15 Anniversary of a Finn
4.16 Apology for an Employee's Attitude or Action
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
Exercises
CHAPTER 5 General Letters
5.l Letters of Introduction
5.2 Letters of Recommendation
5.3 Letters of Solicitation for a Good Cause
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
Exercises
CHAPTER 6 Sales Letters
6.l General Sales Letters
6.2 Sales Letter to an Inactive Customer
6.3 Introduction to a Request for a Demonstration or interview
6.4 Follow-up after a Demonstration or Interview
6.5 A General Morale Builder for Salespeople
6.6 Introducing a New Salesperson
6.7 Answering a Request for Infonnation
6.8 Follow-up Sales Letter
6.9 Stay-in-touch Letter
6.l0 When a Customer Has Been Promoted or Has Changed Jobs
6.l1 When a Customer is llled or Injured
6.12 When Thiere Is a Death in a Customer' s Family
6.13 When Somethmg Good Happens in a Customer' s Life
6.14 When You Read about a Customer
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
Exercises
CHAPTER 7 Credit and CoUection Letters
7.l Credit Inquiry Letter
7.2 Granting Credit
7.3 Denying Credit
7.4 Inviting an Account
7.5 Collection Letters
7.6 Letter of Credit Delinquency
7.7 Apology for a Collection Letter Sent in Error
7.8 Collection Letter to an Old Customer
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
Exercises
CHAPTER 8 Letters for Special Occasions
8.l Acceptig an Invitation
8.2 Declining an Invitation
8.3 Letter of Compliment
8.4 Requesting Pemission to Use Copyrighted Material
8.5 Letter of Praise to an Outside Firm
8.6 Letter to a Public Official
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
Exercises
CHAPTER 9 Letters for Better Community Relations
9.l Accepting an Invitation
9.2 Contribution to a Charitable Cause
9.3 Refusing to Contribute to a Charitable Cause
9.4 Request for Zoning Modification
9.5 Invitation to a Reception
New Words and Notes
Broadening the Knowledge of Intemational Business Affaira
Exercises
CHAPTER l0 Letters to Employees
l0.l Welcome to a New Employee
l0.2 Congratulations on a Promotion
l0.3 Condolence or Sympathy
l0.4 Thanks for an Employee
l0.5 New Company Direction
l0.6 Company Recoganization
l0.7 Increased Benefits
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
Exercises
CHAPTER ll Letters to the Media
ll.l Correcting Misstatements about Your Company
ll.2 Supporting a Position
ll.3 Demandmg a Retraction
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
Exercises
CHAPTER 12 Financial Letters
12.1 Banking Letters
12.2 Credit Bureaus
l2.3 Financial Institutions
12.4 To Creditors or Debtors
12.5 Investments
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
Exercises
CHAPTER 13 Letters about Services and Products
13.l Asking for Information
13.2 Asking for Bids or Estimates
13.3 Placing an Order
13.4 Rejecting a Bid
13.5 Letter of Complaint
13.6 Letter of Compliment
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
Exercises
CHAPTER 14 Telegrams, Telexes and Faxes
14.1 Telegrams
14.2 Telexes and Faxes
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
Exercises
CHAPTER 15 Business Letters and Electronic Word Processing
15.l Fonnat
15.2 Spelling Verification
15.3 " Boilerplate" or Stored Paragraphs
15.4 List Processing
15.5 Copy Features
15.6 Mathematical Featuers
15.7 Tables and Colunms
15.8 Reports That Repeat Data
15.9 File Copies
15.10 Diskette Maintenance
15.11 Frequent Letters
15.12 Improved Cornmunications
New Words and Notes
Broadening the Knowledge of Intemational Business Affairs
APPENDIXES
l. NEW BUSlNESSES
Fonnl.l Proposal to Buy a Business
Fonnl.2 Agreement of Purchase and Sale of Business Assets (With Full Warranties)
Forml.3 Agreement of Purchase and Sale of Business Assets (With Limited Warranties)
Forml.4 Agreement of Purchase and Sale of Shares
Forml.5 Partnership Agreement
Fonnl.6 Joint Venture Agreement
Forml.7 Partnership Agreement Checklist
Forml.8 Distribution Agreement
Fonnl.9 Conmission Sales Agreement
Forml.l0 Business Plan Checklist
2 SERVlCES
Form2.l Engagement of Services
Form2.2 Engagement of Another' s Services
Form2.3 Independent Contractor Agreement
Form2.4 Authorized Extras
Forn2.5 Change Work Order
3. EMPLOYMENT
Form3.l Rejecting Employment Application
Form3.2 Confiming Employment Terms
Form3.3 Employment Agreement
Form3.4 Employee Waming Notice
Form3.5 Employee Dismissal Notice
Form3.6 Employee Convenants: Secrecy/Non-Competition
Form3.7 Employee Convenant: Expense Recovery
Form3.8 Employee Invention Convenant
4. BUYlNG
Form4.l Invitation to Quote Price of Goods
Form4.2 Demand for Delivery of Goods
Form4.3 Cancellation of Purchase Order for Late Delivery
Form4.4 Rejection of Non-Conforming Goods
Form4.5 Partial Rejection of Non-Confonning Goods
Form4.6 Request for Instruction to Retum Rejected Goods
Form4.7 Conditional Acceptance of Non-Conforming Goods
Form4.8 Election to Retum Goods on Approval
Form4.9 Conditional Payment for Goods Reserving Rights
Form4.l0 Notice of Defective Goods
Forrn4.ll Stop Payment of Cheque
5 SELLlNG
Form5.l Bill of Sale
Form5.2 Bill of Sale (Without Warranties)
Form5.3 Bill of sale (With Encumbrances)
Form5.4 Receipt for Goods
Form5.5 Demand for Particulars of Rejection of Goods
Form5.6 Refusal of Rejection of Goods
Form5.7 Delivery of Substituted Goods
Form5.8 Rejected Goods Retum Instructions
Form5.9 Replacing Rejected Goods
Form5.l0 Inability to Fill Purchase Order
Form5.ll Late Delivery of Goods
Form5.12 Liability Exclusion Clause
Form5.13 Limited Warranty
6 COLLECTlONS
Form6.l Request for Payment
Form6.2 Second Request for Payment
Form6.3 Final Demand for Payment
Form6.4 Bad Cheque Letter
Form6.5 Installment Payment Agreement
Form6.6 Receipt for Payment
Form6.7 Collection Instructions to Lawyers
Form6.8 Notice of Disputed Account
Form6.9 Settlement Offer of Disputed Account
Form6.l0 Agreement to Compromise Disputed Account
7 CREDn/DEBlT
Form7.l Personal Credit Application
Form7.2 Authority to Release Credit Infonnation
Form7.3 Demand Promissory Note
Form7.4 Joint and Several Demand Promissory Note
Form7.5 Due Date Promissory Note
Form7.6 Series Form Promissory Note
Form7.7 Periodic Payment Promissory Note
Fonn7.8 Demand for Payment on Demand Promissory Note
Form7.9 Payment in Full Demand on Installment Promissory Note
Form7.l0 Installment Payment Demand on Promissory Note
Form7.ll Guarantee
Form7.l2 Demand for Payment on Guarantee
8. LEASES
Form8.l Commercial Lease
Form8.2 Exercising Option to Renew Lease
Form8.3 Notice of Rent Default
Form8.4 Notice of Other Lease Default
Form8.5 Landlord Notice of Tennination of Lease
Form8.6 Tenant Notice of Termination of Lease
Form8.7 Agreement to Cancel Lease
Form8.8 Assignment of Lease
Form8.9 Amendment of Lease
Form8.l0 Commercial Sublease
9 ASSlGNMENT
Form9.l Assignment with Warranties
Form9.2 Assignment without Warranties
Form9.3 Assignment of Money Due
Form9.4 Assignment of Real Estate Contract
Form9.5 Assignment of Contract
Form9.6 Assignment of Copyright
Form9.7 Notice of Assignment
Form9.8 Cheque Endorsements
l0. MlSCELLANEOUS
Forml0.l Unilateral Release of Liability
Forml0.2 Mutual Release of Liability
Fonnl0.3 Trade Secret Non-Disclosure Agreement
Fonnl0.4 Declaration of Tmst
ll ABBREVlATIONS AND COMBlNATlONS
Listl l. l Some Common Abbreviations and Combinations Used in Telegrams
Listl l. 2 Country and City Identification Codes
Listl l. 3 Abbrcviations and simplified words commonly used in telex or fax messages
· · · · · · (收起)

用户评价

这本书的语言风格简直是一股清流，它成功地在学术的严谨性与日常交流的流畅性之间找到了一个绝妙的平衡点。我发现它在解释一些复杂的法律或金融术语时，并没有采用那种晦涩难懂的“术语堆砌”方式，而是运用了大量贴合生活场景的比喻和类比，使得原本高高在上的专业概念变得触手可及。阅读过程中，我感觉不像是在“啃一本教材”，而更像是在听一位经验丰富的资深顾问娓娓道来。例如，在讨论风险规避策略时，作者用了好几段篇幅去描绘一个虚构的场景，详细展示了在邮件往来中如何通过措辞的微小调整来避免潜在的合同纠纷，这种叙事手法极大地提升了阅读的参与感和记忆效果。此外，书中的引文和注释部分也做得十分考究，索引系统做得非常完备，方便读者进行横向的知识点追溯和深层次的研究。

我必须承认，我对深度技术性书籍的耐心通常比较有限，很容易被冗长的理论推导劝退。然而，这本书在结构布局上展现出的洞察力，完全超出了我的预期。它似乎深谙读者的注意力曲线规律，在关键的转折点上，总能巧妙地穿插一些“知识点速览”或者“核心要点总结”的小方框，这些设计极大地帮助了消化和吸收。更令人惊喜的是，它对不同章节间的逻辑关联性做了非常清晰的铺垫和呼应。你能在第三章看到一个看似无关的讨论点，最终在第十章的结论部分得到了完美的闭环解释，这种前后呼应的写作手法，体现了作者对整体知识体系的宏观掌控力，使得整个阅读过程充满了探索和解谜的乐趣，让人有强烈的动力去一章一章地往下读，而不是跳着看。

这本书的侧重点似乎更倾向于构建一种思维框架，而不是简单地传授技巧。在我阅读的诸多关于“沟通”的书籍中，很多都停留在“说什么”的层面，比如“你应该用这个词”或者“那个表达更礼貌”。但这本书明显更进一步，它着重探讨的是在不同文化土壤中，人们对“意图”的理解是如何被塑造和影响的。例如，它用了一整节的篇幅去对比“直接表达需求”在不同商业文化中被解读为“效率”还是“粗鲁”，这种对深层认知差异的剖析，让我开始反思自己过去在处理跨国合作中的一些固有偏见。它提供的工具不是固定的句型，而是一套可以自我调试的“文化感应器”，教会读者如何快速地“校准”自己的交流模式以适应新的环境。这种由内而外的提升，才是这类专业书籍最宝贵的价值所在。

这本书的装帧设计真是让人眼前一亮，封面采用了一种低饱和度的墨绿色，搭配着典雅的米白色字体，整体感觉非常沉稳大气，一看就知道是面向专业人士或者对学术有深度追求的读者的。内页纸张的质感也挑不出什么毛病，那种微微偏黄的米白纸张，即便长时间阅读也不会让眼睛感到过分疲劳，这对于需要大量阅读参考书籍的人来说，简直是福音。装订方面，平装的侧边处理得非常细致，书脊的折痕也做得恰到好处，既保证了可以平摊阅读的便利性，又不会因为过度翻阅而轻易散架。我特别喜欢它在章节标题和重要术语处理上的细节，比如使用了不同字号和加粗的字体进行区分，使得目录的概览性和章节内容的快速定位能力大大增强。这本书的版式设计也体现了极高的专业水准，页边距的处理非常合理，既留出了足够的注释空间，又不显得拥挤，整体布局疏密有致，阅读体验极其流畅。光是看着它摆在书架上，就有一种知识沉淀的厚重感，绝对是那种愿意珍藏并时常翻阅的类型。

我最近开始接触一些关于国际贸易法律框架的深度材料，发现市面上大多数入门级的读物都过于侧重宏观叙事，而在具体的执行层面，尤其是在跨文化商业谈判和合同细则解读方面，往往语焉不详。这本书给我的第一印象是，它试图填补的正是这个“实操空白”。它的论述逻辑非常严谨，从基础的国际商务礼仪的演变切入，逐步深入到针对不同文化背景（比如北美、西欧与东亚）的沟通策略差异分析，这一点是我在其他地方很少见到的深度。作者似乎非常注重案例的真实性和时效性，我留意到其中穿插的多个案例分析，其背景设定都非常贴近当前全球供应链和数字经济的最新动态，而不是沿用过时的十年前的商业模式。这种对“当下性”的把控，使得书中的每一条建议都显得掷地有声，具有极强的可操作性。它不仅仅是知识的罗列，更像是一本融入了多年行业经验的“行动指南”。