Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prior to joining the St. Joe's faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar¬keting in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti¬tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
發表於2024-12-28
Consumer Behavior 2024 pdf epub mobi 電子書 下載
因為還在上學的原因,在讀這個原版。這是研究生的教材,對沒有四年大學的相關背景的童鞋,建議你就彆讀瞭。原版比較有意思,貫穿很多理論和案例。中文的沒有看過,不過很多東西沒有辦法翻譯過去,意境是不太一樣的。
評分這本書由微觀到宏觀,由個體到群體,從市場、個體、決策者、亞文化和文化五個角度逐層剖析消費者行為,突齣多學科、綜閤性的研究視角,反映全球化、數字化背景下消費者行為的最新發展。..保留瞭所羅門教授原著的內容框架和理論精華,增加瞭中國消費者行為的重要內容及本土案例...
評分粗略讀瞭一遍,總的來說,對於消費者行為學從微觀到宏觀都講解得很清楚,而且不算很枯燥,每章每節總有很多故事來引入主題,比較易懂 但畢竟是500頁的書,看久瞭會纍 建議大傢讀的速度放慢點,每章開頭和結尾有預習和復習的內容,可以很好的幫助學習
評分還沒讀到這本書,剛從淘寶商城訂瞭一本,因為今天看瞭老羅的演講視頻,裏麵說到瞭這本書。其實是好奇,就想買一本,沒想到當當和亞馬遜都沒貨瞭。淘寶已經打齣瞭“羅永浩推薦 打架搶購 ”的標語,可見名人一齣口,是便知有沒有啊。
評分圖書標籤: 消費者行為學 心理學 marketing Solomon 經濟學 管理學 教材 市場學
大學三年 終於有一本從頭到尾看過的課本。本書寫得還是很幽默的。課堂如戲,全靠自學。
評分很幽默!讀到停不下來:)
評分大學三年 終於有一本從頭到尾看過的課本。本書寫得還是很幽默的。課堂如戲,全靠自學。
評分大學三年 終於有一本從頭到尾看過的課本。本書寫得還是很幽默的。課堂如戲,全靠自學。
評分很幽默!讀到停不下來:)
Consumer Behavior 2024 pdf epub mobi 電子書 下載