Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prior to joining the St. Joe's faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar¬keting in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti¬tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
發表於2024-07-05
Consumer Behavior 2024 pdf epub mobi 電子書 下載
近半年沒有寫書評瞭 想來這本書 對用戶調查 以及消費心理會有係統的介紹 最近的工作也能夠得到理論上的支持 等待KIndle DX 開讀 邁剋爾.所羅門的版本 更加經典 2012.4.19 周四 4:30pm Feit
評分這本書由微觀到宏觀,由個體到群體,從市場、個體、決策者、亞文化和文化五個角度逐層剖析消費者行為,突齣多學科、綜閤性的研究視角,反映全球化、數字化背景下消費者行為的最新發展。..保留瞭所羅門教授原著的內容框架和理論精華,增加瞭中國消費者行為的重要內容及本土案例...
評分還沒讀到這本書,剛從淘寶商城訂瞭一本,因為今天看瞭老羅的演講視頻,裏麵說到瞭這本書。其實是好奇,就想買一本,沒想到當當和亞馬遜都沒貨瞭。淘寶已經打齣瞭“羅永浩推薦 打架搶購 ”的標語,可見名人一齣口,是便知有沒有啊。
評分我隻說我看到有觸動的地方 不喜勿噴 歡迎正能量交流的朋友 流行風格通常源於設計師和商業人士的精心創作 與普通消費者自行發動二者之間的互動 消費者創造風格 以適閤他們的需要 能預測並抓住消費者需要的哪些設計師 生産商和經銷商將會在市場勝齣 沒有那個設計師 公司或廣告...
評分馬斯洛需求層次理論: 1. 安全的需要:安全、遮蔽、保護、生理的需要水,睡眠,食物 eg. 保險、報警係統、退休、投資、藥品、日常用品、無商標産品 2. 歸屬的需要:愛、友誼、他人的接受 eg. 服裝、裝飾品、酒吧、飲料 3. 尊重的需要:聲望、地位、成就 eg. 汽車、傢具、信用...
圖書標籤: 消費者行為學 心理學 marketing Solomon 經濟學 管理學 教材 市場學
很幽默!讀到停不下來:)
評分很幽默!讀到停不下來:)
評分很幽默!讀到停不下來:)
評分很幽默!讀到停不下來:)
評分很幽默!讀到停不下來:)
Consumer Behavior 2024 pdf epub mobi 電子書 下載