Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prior to joining the St. Joe's faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar¬keting in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti¬tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.
發表於2025-01-31
Consumer Behavior 2025 pdf epub mobi 電子書 下載
是本教材,但是內容一直提不起我的興趣,到現在還擺在那裏,沒怎麼翻過,不像科特勒的《營銷管理》雖然也一樣厚,但是看瞭好幾遍,每遍都覺得很實用。 裏麵的例子不多,實在覺得枯燥。其實如果結閤一些例子,應該很有意思,比如可以和《顧客為什麼購買》結閤起來。
評分是本教材,但是內容一直提不起我的興趣,到現在還擺在那裏,沒怎麼翻過,不像科特勒的《營銷管理》雖然也一樣厚,但是看瞭好幾遍,每遍都覺得很實用。 裏麵的例子不多,實在覺得枯燥。其實如果結閤一些例子,應該很有意思,比如可以和《顧客為什麼購買》結閤起來。
評分書很厚。印刷的很好。。 內容也挺多的。不過畢竟是老美寫的,感覺跟中國情況還是很有差距的。不過書裏麵確實可以學到很多專業性的知識,通過具體的廣告,營銷案例錶現齣來 確實還是不錯的書,本科、研究生用書。不過如果對消費者行為學感興趣,也可以看看。內容還是很不錯的 ...
評分 評分馬斯洛需求層次理論: 1. 安全的需要:安全、遮蔽、保護、生理的需要水,睡眠,食物 eg. 保險、報警係統、退休、投資、藥品、日常用品、無商標産品 2. 歸屬的需要:愛、友誼、他人的接受 eg. 服裝、裝飾品、酒吧、飲料 3. 尊重的需要:聲望、地位、成就 eg. 汽車、傢具、信用...
圖書標籤: 消費者行為學 心理學 marketing Solomon 經濟學 管理學 教材 市場學
大學三年 終於有一本從頭到尾看過的課本。本書寫得還是很幽默的。課堂如戲,全靠自學。
評分很幽默!讀到停不下來:)
評分很幽默!讀到停不下來:)
評分大學三年 終於有一本從頭到尾看過的課本。本書寫得還是很幽默的。課堂如戲,全靠自學。
評分很幽默!讀到停不下來:)
Consumer Behavior 2025 pdf epub mobi 電子書 下載