Consumer Behavior 2024 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Consumer Behavior 2024 pdf epub mobi 电子书著者简介

Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prior to joining the St. Joe's faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar¬keting in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti¬tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.

Consumer Behavior 电子书图书目录

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-07-03

Consumer Behavior 2024 pdf epub mobi 电子书

喜欢 Consumer Behavior 电子书的读者还喜欢

Consumer Behavior 电子书读后感

评分☆☆☆☆☆

终于把这本书读完了，书挺厚，当然为了迎合中国消费者加了一些中国市场的分析，挺有观点。不过不足之处是把其作为一种教材使用，搞了很多问答题，有点烦人。就内容来说，确实是一本营销的经典作品。首先每个人作为一个个体每天都处在一个营销的环境下去，路边的广告牌，电视中...

评分☆☆☆☆☆

这本书由微观到宏观，由个体到群体，从市场、个体、决策者、亚文化和文化五个角度逐层剖析消费者行为，突出多学科、综合性的研究视角，反映全球化、数字化背景下消费者行为的最新发展。..保留了所罗门教授原著的内容框架和理论精华，增加了中国消费者行为的重要内容及本土案例...

评分☆☆☆☆☆

涵盖了所有内容，然后，每一点就只有一句话。而且这一点很可能非常重要。这么重要的一点，一句话带过，你觉得这是什么书。正好前段时间按刚读完《影响力》（用了2个天）。其中一章“承认和一致”用了多少页多少个故事来阐述一些细节。但书上就那么两句话，没了。同时，翻译...

评分☆☆☆☆☆

看了这本书，同时也看到了网上很多关于对小米与老罗的批评，认为是过度营销与虚假营销。首先，小米和锤子不是苹果，雷军和老罗也不是乔布斯，他们在手机或是电子消费品领域本来就是一无所有的穷光蛋，没什么老底，不营销怎么活下去，怎么让人了解和认识他们。虽说消费者不是...

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:

作者:Solomon, Michael R.

出品人:

页数:640

译者:

出版时间:2012-1

价格:USD 166.99

装帧:

isbn号码:9780132671842

丛书系列:

图书标签: 消费者行为学心理学 marketing Solomon 经济学管理学教材市场学

Consumer Behavior 2024 pdf epub mobi 电子书图书描述

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Consumer Behavior 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!