Consumer Behavior 2024 pdf epub mobi 电子书

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Consumer Behavior 2024 pdf epub mobi 电子书著者简介

Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prior to joining the St. Joe's faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar¬keting in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti¬tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.

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发表于2024-12-27

Consumer Behavior 2024 pdf epub mobi 电子书

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因为还在上学的原因，在读这个原版。这是研究生的教材，对没有四年大学的相关背景的童鞋，建议你就别读了。原版比较有意思，贯穿很多理论和案例。中文的没有看过，不过很多东西没有办法翻译过去，意境是不太一样的。

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粗略读了一遍，总的来说，对于消费者行为学从微观到宏观都讲解得很清楚，而且不算很枯燥，每章每节总有很多故事来引入主题，比较易懂但毕竟是500页的书，看久了会累建议大家读的速度放慢点，每章开头和结尾有预习和复习的内容，可以很好的帮助学习

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这本书由微观到宏观，由个体到群体，从市场、个体、决策者、亚文化和文化五个角度逐层剖析消费者行为，突出多学科、综合性的研究视角，反映全球化、数字化背景下消费者行为的最新发展。..保留了所罗门教授原著的内容框架和理论精华，增加了中国消费者行为的重要内容及本土案例...

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近半年没有写书评了想来这本书对用户调查以及消费心理会有系统的介绍最近的工作也能够得到理论上的支持等待KIndle DX 开读迈克尔.所罗门的版本更加经典 2012.4.19 周四 4:30pm Feit

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消费决策一直是我很关心的事情，每次花钱的时候，尤其是大额消费，都要思前想后，犹豫再三。比如，买辆新车、给孩子选个幼儿园、买个新手机。然后每一次决策都没有认真想清楚，到底是什么影响了自己的最终判断。于是开始着手看消费行为的书籍。这是我关于消费行为的第二本书，...

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出版者:

作者:Solomon, Michael R.

出品人:

页数:640

译者:

出版时间:2012-1

价格:USD 166.99

装帧:

isbn号码:9780132671842

丛书系列:

图书标签: 消费者行为学心理学 marketing Solomon 经济学管理学教材市场学

Consumer Behavior 2024 pdf epub mobi 电子书图书描述

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Consumer Behavior 2024 pdf epub mobi 电子书

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