Consumer Behavior 2025 pdf epub mobi 电子书

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Consumer Behavior 2025 pdf epub mobi 电子书著者简介

Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph's University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Prior to joining the St. Joe's faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar¬keting in the School of Business at Rutgers University, New Brunswick, NJ. Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti¬tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.

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发表于2025-04-15

Consumer Behavior 2025 pdf epub mobi 电子书

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随着经济的发展，消费者也越来越倾向于购买具有享乐价值的东西，而不只是看中产品的基本功能（包括价格）。因此一些独特性的感觉，比如哈雷摩托的声音、星巴克的香味等，能帮助产品在竞争对手中脱颖而出。所以要说产品的设计是产品成功与否的关键驱动力，则一点都不过分。而若...

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出版者:

作者:Solomon, Michael R.

出品人:

页数:640

译者:

出版时间:2012-1

价格:USD 166.99

装帧:

isbn号码:9780132671842

丛书系列:

图书标签: 消费者行为学心理学 marketing Solomon 经济学管理学教材市场学

Consumer Behavior 2025 pdf epub mobi 电子书图书描述

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Consumer Behavior 2025 pdf epub mobi 电子书

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