This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don't Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.
發表於2025-01-19
Advertising for People Who Don't Like Advertising 2025 pdf epub mobi 電子書 下載
圖書標籤: 廣告 文案 dsgn
整本書隻是看到瞭一種對現在廣告公司的質疑以及反抗,可是有幾個人能一直年輕不老去,我其實想知道一個做創意的公司的盈利情況。隻有學生纔會隻談情懷不談錢吧。
評分整本書隻是看到瞭一種對現在廣告公司的質疑以及反抗,可是有幾個人能一直年輕不老去,我其實想知道一個做創意的公司的盈利情況。隻有學生纔會隻談情懷不談錢吧。
評分This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.
評分This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.
評分This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.
Advertising for People Who Don't Like Advertising 2025 pdf epub mobi 電子書 下載