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Advertising for People Who Don't Like Advertising 2024 pdf epub mobi 電子書下載

Advertising for People Who Don't Like Advertising

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Advertising for People Who Don't Like Advertising pdf epub mobi 著者簡介

Advertising for People Who Don't Like Advertising pdf epub mobi 圖書描述

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don't Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Advertising for People Who Don't Like Advertising 2024 pdf epub mobi 電子書下載

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發表於2024-11-19

Advertising for People Who Don't Like Advertising 2024 pdf epub mobi 電子書下載

Advertising for People Who Don't Like Advertising 2024 pdf epub mobi 電子書下載

Advertising for People Who Don't Like Advertising 2024 pdf epub mobi 電子書下載

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設計中的設計 2024 pdf epub mobi 電子書下載

Advertising for People Who Don't Like Advertising pdf epub mobi 讀後感

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出版者:Laurence King Publishing

作者:KesselsKramer

出品人:

頁數:240

譯者:

出版時間:2012-5-7

價格:240.00元

裝幀:Hardcover

isbn號碼:9781856698252

叢書系列:

圖書標籤: 廣告文案 dsgn

Advertising for People Who Don't Like Advertising 2024 pdf epub mobi 電子書下載

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Advertising for People Who Don't Like Advertising pdf epub mobi 用戶評價

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如果說紙質書的生命力還值得尊重的話，這本是個例子。裝幀和設計本身也是閱讀體驗的一部分，少掉瞭，體驗就差瞭——你不能說這是文字本身的力量不夠。應該是錦上添花的作用。

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This is the kind of agency that I want to work for life. Full of passion. Big ideas. Smart people.

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整本書隻是看到瞭一種對現在廣告公司的質疑以及反抗，可是有幾個人能一直年輕不老去，我其實想知道一個做創意的公司的盈利情況。隻有學生纔會隻談情懷不談錢吧。

評分☆☆☆☆☆

英語退步瞭，淚目，要重讀一遍纔行。但是令我最深刻的一個觀點是，不好壞的就是不好的，反而有時反其道而行會更好。

評分☆☆☆☆☆

整本書隻是看到瞭一種對現在廣告公司的質疑以及反抗，可是有幾個人能一直年輕不老去，我其實想知道一個做創意的公司的盈利情況。隻有學生纔會隻談情懷不談錢吧。

Advertising for People Who Don't Like Advertising 2024 pdf epub mobi 電子書下載

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