Advertising for People Who Don't Like Advertising 2025 pdf epub mobi 电子书

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发表于2025-01-01

Advertising for People Who Don't Like Advertising 2025 pdf epub mobi 电子书

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出版者:Laurence King Publishing

作者:KesselsKramer

出品人:

页数:240

译者:

出版时间:2012-5-7

价格:240.00元

装帧:Hardcover

isbn号码:9781856698252

丛书系列:

图书标签: 广告文案 dsgn

Advertising for People Who Don't Like Advertising 2025 pdf epub mobi 电子书图书描述

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in imagemaking; and, Alex Bogusky looks at ways to help capitalism grow up. "Advertising for People Who Don't Like Advertising" is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Advertising for People Who Don't Like Advertising 2025 pdf epub mobi 电子书

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