What Chinese Want 2024 pdf epub mobi 电子书

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Mr. Doctoroff is the author of "What Chinese Want: Culture, Communism and China's Modern Consumer" and is the North Asia director and Greater China CEO for J. Walter Thompson, whose clients include Starbucks, De Beers and Renren.

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发表于2024-12-26

What Chinese Want 2024 pdf epub mobi 电子书

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波士顿咨询公司近期发布的报告称，目前介于中产阶级和超级富豪之间的中国富裕阶层人口已经达到1.2亿，其年均购买力5900亿美元。他们进一步预测，到2020年，中国的富裕阶层这一消费群体将达到2.8亿人，其未来的消费潜力也将更为强大。中国的消费者（尤其是中上阶层）满世界...

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When I read the book, what amazed me from time to time is that I can see myself in that book. The author is truly insightful in expressing and summarizing what he, as an outsider, thinks of China and Chinese culture. I thought I was distant enough, but I'm ...

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出版者:Palgrave Macmillan

作者:Tom Doctoroff

出品人:

页数:272

译者:

出版时间:2012-5-22

价格:USD 27.00

装帧:Hardcover

isbn号码:9780230340305

丛书系列:

图书标签: 中国 China-Studies 社会消费心理英文原版文化经济 Economics

What Chinese Want 2024 pdf epub mobi 电子书图书描述

Today China is a critical player in the global marketplace, but there is still widespread confusion about what really makes the country tick - even the Chinese have difficulty explaining their own "Chineseness" to outsiders. In What Chinese Want, China expert Tom Doctoroff posits that China’s distinguishing traits explain the country in profound ways, including:

*Connection to History: For thousands of years, the impulses and conflicts within Chinese civilization

have driven its people’s behavior and choices. More than any other nationality, they are driven by their past history as much as by their intense focus on the future. This manifests itself in a profound belief in their country's stability and an intense national pride that often drives business decisions.

*A Complex View of Morality: As evidenced by their sticky human rights issues, rampant piracy, and

endemic government corruption, the Chinese have a significantly higher tolerance for certain things the

West would consider wrong. Doctoroff puts these differences in context so that the reader can understand their nuances and impact on business and international relations.

*Family Over the Individual: Whereas in America the individual is a prized source of originality, freewill, and consumer choice, in China the focus is squarely on the family and the larger society. This difference can be seen in the educational system, entrepreneurial activity, and many other key aspects of Chinese society.From the new generation’s embrace of Christmas to the secrecy of industry titans; from the government’s meticulously incremental approach to currency appreciation to the middle class’s fixation with luxury brands, Doctoroff explains the mysteries of modern China for those looking to enter the market in a culturally sensitive and effective way.

What Chinese Want 2024 pdf epub mobi 电子书

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