Copywriting 2025 pdf epub mobi 电子书

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发表于2025-01-04

Copywriting 2025 pdf epub mobi 电子书

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出版者:

作者:Shaw, Mark

出品人:

页数:240

译者:

出版时间:2012-10

价格:$ 28.19

装帧:

isbn号码:9781780670003

丛书系列:

图书标签: Writing 设计营销广告 advertising English 英语英文原版

Copywriting 2025 pdf epub mobi 电子书图书描述

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, and company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, "Copywriting, Second Edition" takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Copywriting 2025 pdf epub mobi 电子书

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