Reconnecting Marketing to Markets 2024 pdf epub mobi 电子书

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发表于2024-07-06

Reconnecting Marketing to Markets 2024 pdf epub mobi 电子书

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出版者:

作者:Araujo, Luis; Finch, John; Kjellberg, Hans

出品人:

页数:292

译者:

出版时间:2010-12

价格:$ 124.30

装帧:

isbn号码:9780199578061

丛书系列:

图书标签: studies market

Reconnecting Marketing to Markets 2024 pdf epub mobi 电子书图书描述

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociology to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Reconnecting Marketing to Markets 2024 pdf epub mobi 电子书

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