Reconnecting Marketing to Markets 2024 pdf epub mobi 電子書 下載

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Reconnecting Marketing to Markets pdf epub mobi 著者簡介

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Reconnecting Marketing to Markets pdf epub mobi 圖書描述

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets. This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociology to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Reconnecting Marketing to Markets 2024 pdf epub mobi 電子書 下載

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Reconnecting Marketing to Markets pdf epub mobi 圖書目錄

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發表於2024-11-27

Reconnecting Marketing to Markets 2024 pdf epub mobi 電子書 下載

Reconnecting Marketing to Markets 2024 pdf epub mobi 電子書 下載

Reconnecting Marketing to Markets 2024 pdf epub mobi 電子書 下載

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圖書標籤: studies  market   

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Reconnecting Marketing to Markets 2024 pdf epub mobi 電子書 下載

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