Harvard Business Review ON Doing Business in China 2024 pdf epub mobi 电子书

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发表于2024-11-07

Harvard Business Review ON Doing Business in China 2024 pdf epub mobi 电子书

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光看书名就知道大致的内容了。而读下来仍然惊喜不断。我喜欢其中那些从生意人的角度看待中国消费者和中国官方的章节，就像是偶然从别人口中听到人们在背后谈论自己一样。本书最后一篇文章，关于arbitrage的，虽然没有具体联系到中国，但这种返璞归真的生意思路值得玩味。

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Pretty good book for one to understand how to do business in China. There are some good explanations on some Chinese phases such as Guoqing and Guanxi. Not only useful for foreigner, but aslo for Chinese.

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出版者:Harvard Business Press

作者:Rick Yan

出品人:

页数:204

译者:

出版时间:2004-12

价格:170.00元

装帧:Paperback

isbn号码:9781591396383

丛书系列:

图书标签: 商业英文原版哈佛商业评论,商业,外企,评论 HBR 经管经济/金融/营销中国评论

Harvard Business Review ON Doing Business in China 2024 pdf epub mobi 电子书图书描述

This is the 50th title in the "HBR" paperback series. It highlights what every company must know to successfully enter and compete in the world's fastest-growing economy. The potential opportunity in China is huge: it is home to a quarter of the world's population, domestic consumer spending in China is growing by up to 10 per cent a year, and relaxed regulatory restraints have opened China up to unprecedented levels of foreign investment. This book will help multinational corporations and the managers who work in them understand the implications of China's current stage of development and develop strategies for effectively competing in this environment.

Book News Annotation:

This collection reprints eight articles published in the Harvard Business Review between 1994 and 2003. The contributors identify the opportunities and risks of doing business in China, explain how to fit China into a corporate competitive strategy, offer advice on negotiating with Chinese executives, highlight the importance of achieving short-term results for multinationals, and describe the product characteristics that appeal to Chinese consumers.

Book Dimension

Height (mm) 209 　　　　　　　　　　　　　　 Width (mm) 141

Harvard Business Review ON Doing Business in China 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

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