Marketing Warfare 2025 pdf epub mobi 电子书

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Marketing Warfare 2025 pdf epub mobi 电子书著者简介

Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.

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发表于2025-01-09

Marketing Warfare 2025 pdf epub mobi 电子书

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1、兵力原则，数量多的战胜了数量少的，同样数量少的会博得媒体的同情。 2、防御优势原则 3、4中战争形式：防御战，攻击战，侧翼战，游击战 4、防御战原则：A：只有市场领先者才要考虑防御战 B：进攻自我 C：要时刻准备...

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关于商战两条大原则，来自克劳塞维茨：兵力原则：是所有战争原则中最基本的一条，它的本质是弱肉强食法则——大鱼吃小鱼，大企业打败小企业。这是最基本的数学原则。不要陷于优秀产品和优秀员工的误区。防御优势原则：不要在没有胜算的情况下开战。要在有绝对优势的地方...

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这是对我起到启蒙作用的一本书，也是我所买的第三本真正的书，也是看过《定位》后的一本书，其实有时候感觉，这本书和《定位》同样重要，毕竟它有太重要的思想在里面，感谢作者，感谢他们写的《营销战》《定位》《营销革命》，每一本都是经典。其实我们可以把问题变得很...

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出版者:不明供货商

作者:

出品人:

页数:216

译者:

出版时间:1997-11

价格:110.00元

装帧:Pap

isbn号码:9780070527263

丛书系列:

图书标签: 商战 Marketing 营销 MKT Ecn

Marketing Warfare 2025 pdf epub mobi 电子书图书描述

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".

Marketing Warfare 2025 pdf epub mobi 电子书

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