Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today".
發表於2024-09-27
Marketing Warfare 2024 pdf epub mobi 電子書 下載
現在真的不知道書的價格是怎麼標定的。 在書店拿到這本書後,翻瞭翻就知道是本好書,於是就想看看定價多少,心理價位是38元,一般來說這個厚度的書大多3、40元。 沒想到竟然是60多元! 對於書的內容、作者的名氣來說,60多元也並不離譜,隻不過還是有些心疼。 難怪盜版書有...
評分 評分這是對我起到啓濛作用的一本書,也是我所買的第三本真正的書,也是看過《定位》後的一本書,其實有時候感覺,這本書和《定位》同樣重要,畢竟它有太重要的思想在裏麵,感謝作者,感謝他們寫的《營銷戰》《定位》《營銷革命》,每一本都是經典。 其實我們可以把問題變得很...
評分 評分這本書是我收藏的經典商業圖書之一,說實話我怕彆人讀這本書,因為真正理解這本書意義的人都會是我有力的競爭者(若從事同一行業),嗬... 不是說我心胸狹隘,而是說這些話的意思是錶明這本書的重要。這是一本可做為你真正意義上的“指導”圖書之一。
圖書標籤: 商戰 Marketing 營銷 MKT Ecn
看起來很舒服, 都是用案例來解釋. AL RIES 的書一定要全部都看一遍
評分看起來很舒服, 都是用案例來解釋. AL RIES 的書一定要全部都看一遍
評分看起來很舒服, 都是用案例來解釋. AL RIES 的書一定要全部都看一遍
評分看起來很舒服, 都是用案例來解釋. AL RIES 的書一定要全部都看一遍
評分看起來很舒服, 都是用案例來解釋. AL RIES 的書一定要全部都看一遍
Marketing Warfare 2024 pdf epub mobi 電子書 下載