Acknowledgments

Foreword / Keith R. Sanders

Introduction and overview of the field / Lynda Lee Kaid

Pt. I Theories and approaches to political communication

1 Theoretical diversity in political communication / Everett M. Rogers 3

2 Political marketing : theory, research, and applications / Bruce I. Newman, Richard M. Perloff 17

3 Methodological developments in political communication research / Doris A. Graber 45

4 Fragmentation of the structure of political communication research : diversification or isolation? / Yang Lin 69

5 Design and creation of a controlled vocabulary for political communication / Kathleen J. M. Haynes 109

Pt. II Political messages

6 Rhetoric and politics / Bruce E. Gronbeck 135

7 Political advertising / Lynda Lee Kaid 155

8 Political campaign debates / Mitchell S. McKinney, Diana B. Carlin 203

Pt. III New media coverage of politics, political issues, and political institutions

9 News coverage of political campaigns / Girish J. Gulati, Marion R. Just, Ann N. Crigler 237

10 Agenda-setting research : issues, attributes, and influences / David Weaver, Maxwell McCombs, Donald L. Shaw 257

11 Gatekeeping and press-government relations : a multigated model of news construction / W. Lance Bennett 283

12 The presidency and the media / Amy McKay, David L. Paletz 315

Pt. IV Political communication and public opinion

13 The spiral of silence and the social nature of man / Elisabeth Noelle-Neumann, Thomas Petersen 339

14 Knowledge as understanding : the information processing approach to political learning / Mira Satirovic, Jack M. McLeod 357

15 Mediating democratic engagement : the impact of communications on citizens' involvement in political and civic life / Michael X. Delli Carpini 395

16 Women as political communication sources and audiences / Dianne G. Bystrom 435

Pt. V International perspectives on political communication

17 Political communication research abroad : Europe / Christina Holtz-Bacha 463

18 Political communication in Asia : challenges and opportunities / Lars Willnat, Annette J. Aw 479

Pt. VI New trends in political communication channels and messages

19 Changing the channel : use of the internet for communicating about politics / John C. Tedesco 507

About the authors 533

Index 539