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发表于2024-06-15

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最近刚刚出版，赶紧搞来阅读。这两位博客权威总算把博客拉上了大殿。　　　　作家哲学家Arthur Schopenhauer 曾经说过: 真理一般经历三个阶段：1、被大家嘲笑　　2、被大家愤怒的指责　　3、显而易见　　　　博客已经越过了第一和第二部分，正在向第三部分过渡。实际上...

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出版者:John Wiley & Sons

作者:Robert Scoble

出品人:

页数:272

译者:

出版时间:2006-1

价格:GBP 16.99

装帧:Hardcover

isbn号码:9780471747192

丛书系列:

图书标签: business Blog 营销商业互联网 web2.0 经济 IT

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From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers –– meaningful dialogue. Devoid of corporate–speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You′ll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can′t do without.

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