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From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers –– meaningful dialogue. Devoid of corporate–speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You′ll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can′t do without.
發表於2024-12-24
Naked Conversations 2024 pdf epub mobi 電子書 下載
這是一本站在博客世界的邊緣,引領人們弄清楚blog能帶來什麼方便,也帶來什麼問題的書(雖然有很強的推薦blog的情結)。 不同於一般的blog狂熱分子經常帶有的唯blog獨尊的缺乏底氣的盲目自戀,作為大師級blogger的作者,卻能站在非blog族群的角度來審視blog,反倒更加能體現...
評分這是一本站在博客世界的邊緣,引領人們弄清楚blog能帶來什麼方便,也帶來什麼問題的書(雖然有很強的推薦blog的情結)。 不同於一般的blog狂熱分子經常帶有的唯blog獨尊的缺乏底氣的盲目自戀,作為大師級blogger的作者,卻能站在非blog族群的角度來審視blog,反倒更加能體現...
評分這是一本站在博客世界的邊緣,引領人們弄清楚blog能帶來什麼方便,也帶來什麼問題的書(雖然有很強的推薦blog的情結)。 不同於一般的blog狂熱分子經常帶有的唯blog獨尊的缺乏底氣的盲目自戀,作為大師級blogger的作者,卻能站在非blog族群的角度來審視blog,反倒更加能體現...
評分這是一本站在博客世界的邊緣,引領人們弄清楚blog能帶來什麼方便,也帶來什麼問題的書(雖然有很強的推薦blog的情結)。 不同於一般的blog狂熱分子經常帶有的唯blog獨尊的缺乏底氣的盲目自戀,作為大師級blogger的作者,卻能站在非blog族群的角度來審視blog,反倒更加能體現...
評分這是一本站在博客世界的邊緣,引領人們弄清楚blog能帶來什麼方便,也帶來什麼問題的書(雖然有很強的推薦blog的情結)。 不同於一般的blog狂熱分子經常帶有的唯blog獨尊的缺乏底氣的盲目自戀,作為大師級blogger的作者,卻能站在非blog族群的角度來審視blog,反倒更加能體現...
圖書標籤: business Blog 營銷 商業 互聯網 web2.0 經濟 IT
企業blog的入門書
評分最喜愛科技播客名博 @Scobleizer 喜愛他的相關撰文和深入報道
評分企業blog的入門書
評分企業blog的入門書
評分企業blog的入門書
Naked Conversations 2024 pdf epub mobi 電子書 下載