The SPIN Selling Fieldbook 2024 pdf epub mobi 电子书

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发表于2024-12-22

The SPIN Selling Fieldbook 2024 pdf epub mobi 电子书

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出版者:McGraw-Hill

作者:Neil Rackham

出品人:

页数:208

译者:

出版时间:1996-06-01

价格:USD 24.95

装帧:Paperback

isbn号码:9780070522350

丛书系列:

图书标签: 自我提高 Sales 销售技能职场市场营销工作商业 skill

The SPIN Selling Fieldbook 2024 pdf epub mobi 电子书图书描述

Strategies and tools that guarantee big-ticket sales! Neil Rackham's national bestseller SPIN Selling revolutionized high-end selling. Now, The SPIN Selling Fieldbook shows you how to actually put into practice the proven tools and techniques outlined in that cutting-edge guide. After a review of the SPIN method of selling, Neil Rackham zeroes in on the critical SPIN® questioning behaviors. He shows you how to apply the tools and techniques to your own selling situation, using practical, skill-building exercises incorporated into each chapter. Addressing the sales of services as well as capital goods, the Fieldbook provides you with a hands-on implementation guide for applying SPIN in a wide range of businesses from localized companies to large multinationals. Real-life case studies of sales forces at leading-edge companies such as Motorola, Johnson & Johnson, and AT&T help you explore additional techniques that go beyond the basics to boost sales with even the toughest customers and clients.

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销售巨人:大订单销售训练手册(理论篇+实践篇)(修订版)

The SPIN Selling Fieldbook 2024 pdf epub mobi 电子书

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