战略品牌管理：创建、评估和管理品牌资产 英文版，ISBN：9787300061375，作者：（美）凯文·莱恩·凯勒（Kevin Lane Keller）著
具体描述
读后感
When you have authored a number of books, many of which are used on MBA programmes globally and one even dubbed ‘the bible of branding,' you are a top marketer. Meet Kevin Lane Keller, Professor of Marketing at Tuck School of Business, Dartmouth USA, and o...
评分When you have authored a number of books, many of which are used on MBA programmes globally and one even dubbed ‘the bible of branding,' you are a top marketer. Meet Kevin Lane Keller, Professor of Marketing at Tuck School of Business, Dartmouth USA, and o...
评分When you have authored a number of books, many of which are used on MBA programmes globally and one even dubbed ‘the bible of branding,' you are a top marketer. Meet Kevin Lane Keller, Professor of Marketing at Tuck School of Business, Dartmouth USA, and o...
评分When you have authored a number of books, many of which are used on MBA programmes globally and one even dubbed ‘the bible of branding,' you are a top marketer. Meet Kevin Lane Keller, Professor of Marketing at Tuck School of Business, Dartmouth USA, and o...
评分When you have authored a number of books, many of which are used on MBA programmes globally and one even dubbed ‘the bible of branding,' you are a top marketer. Meet Kevin Lane Keller, Professor of Marketing at Tuck School of Business, Dartmouth USA, and o...
用户评价
甚为抓狂的回忆
评分坑爹啊！这么厚！不过还好基本没有生词，例子也很多，还蛮好懂的
评分甚为抓狂的回忆
评分坑爹啊！这么厚！不过还好基本没有生词，例子也很多，还蛮好懂的
评分坑爹啊！这么厚！不过还好基本没有生词，例子也很多，还蛮好懂的
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