Effective Marketing with InfoTrac College Edition

出版者:7-09999

作者:Zikmund, William G.; D'Amico, Michael

页数:592

出版时间:2001-2

价格:255.0

isbn号码:9780324063929

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.