Contagious 2024 pdf epub mobi 电子书

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Contagious 2024 pdf epub mobi 电子书著者简介

For more details see: JonahBerger.com

Jonah Berger is a Professor at the Wharton School at the University of Pennsylvania, an internationally bestselling author, and a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published dozens of articles in top‐tier academic journals, teaches Wharton's highest rated online course, and popular accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Over a million copies of his books, Contagious, Invisible Influence, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries around the world.

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发表于2024-12-31

Contagious 2024 pdf epub mobi 电子书

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Contagious 电子书读后感

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'Contagious': Jonah Berger on Why Things Catch On Published: March 13, 2013 in Knowledge@Wharton If you have watched and shared PSY's "Gangnam Style" video or gone into an unknown restaurant simply because it was full of people and appeared to be popular, ...

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在这个信息爆炸，娱乐至死的时代，每过一段时间所有的人都会参与传播和讨论同一件事，一首歌或一个视频，你以为这样病毒式的传播是偶然的吗？《疯传》这本书就向你揭示了这背后的原理，这也是每一个在做产品的人需要一读的书。最近有个做传统面馆生意的朋友，公司刚刚完成了产...

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首发在微信（read01）, 输入：20140329 可以查看本文章。对这本书有些兴趣，花时间读了几遍，作者在分析了数以万计的信息、思考和产品之后，归纳了提高传播力的六个原则。分别是社交货币、诱因、情绪、实用价值和故事。只要具备这六个因素，就可以让你的产品、思想、行为像...

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书本身不错，但是印刷质量很差，在当当买的应该是正版，但是很多页都是油墨模糊，晚上看着就像重影一样，还怀疑自己眼睛出问题了，然后就是很多翻译问题比如一起开餐馆的2个儿时认识的玩伴怎么就成了忘年之交了呢？还有一些标点符号问题，校对很不负责任。

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出版者:Simon & Schuster

作者:Jonah Berger

出品人:

页数:256

译者:

出版时间:2013-3-5

价格:USD 26.00

装帧:Hardcover

isbn号码:9781451686579

丛书系列:

图书标签: 营销传播学 marketing 社会心理学心理学互联网 SocialMedia 广告

Contagious 2024 pdf epub mobi 电子书图书描述

The New York Times bestseller that explains why certain products and ideas become popular.

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Contagious 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

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Contagious 2024 pdf epub mobi 用户评价

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Leverage social currency: people like to share things that make them look good. Visibility is foremost important (even bad visibility is better than nothing)

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Leverage social currency: people like to share things that make them look good. Visibility is foremost important (even bad visibility is better than nothing)

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还可以。

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十分推荐的书，有深度，高度总结还很实用，不愧是沃顿的professor.

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商科的研究预算心理的研究水平新闻界的文笔 STEPPS这种缩写还正中商业人士下怀……不是bestseller都难只能感叹做research就跟做手机一样目光长远才能早早混出头

Contagious 2024 pdf epub mobi 电子书