The Why of Consumption 2024 pdf epub mobi 電子書下載

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The Why of Consumption pdf epub mobi 著者簡介

The Why of Consumption pdf epub mobi 圖書描述

What is the nature of motives, goals, and desires that prompt consumption behaviours? Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments? How do consumers think and feel about their cravings? This book provides provocative answers to all of these questions. It brings together an international collection of authors from a variety of disciplines; they offer new and critical perspectives summarize key findings and provide important theoretical frameworks to guide the reader through the subject. The book is unique in its focus and its multifaceted approach. Anyone interested in consumption and consumer behaviour and research will find fascinating and important insights to illuminate the subject. Formerly only available in Hardback.

The Why of Consumption 2024 pdf epub mobi 電子書下載

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發表於2024-12-23

The Why of Consumption 2024 pdf epub mobi 電子書下載

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相對於消費者行為中占據主導地位的information processing paradigm,這本書比較全麵的從人們消費的desire, goal, motive來分析與消費行為相關的諸多“為什麼”。其中一些主題的進一步討論，齣現在2005年的Inside Consumption。這本書是CB方麵值得一讀的參考書。

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