Great Ikea! 2024 pdf epub mobi 电子书

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发表于2024-05-20

Great Ikea! 2024 pdf epub mobi 电子书

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出版者:Cyan Communications

作者:Elen Lewis

出品人:

页数:192

译者:

出版时间:2005-09-28

价格:USD 12.95

装帧:Paperback

isbn号码:9781904879206

丛书系列:

图书标签: ikea 跨国公司原版外文图书设计生活瑞典文化 *生活*

Great Ikea! 2024 pdf epub mobi 电子书图书描述

IKEA has made hip and classic home designs affordable and attainable to the masses, and this book explains why. A captivating look at the history of the company and the magic behind its success, this analysis examines various aspects of IKEA's sensational branding technique, from its humble Swedish roots and recognizable product names to its training academy, Almhult School, and visionary founder, Ingvar Kamprad. IKEA's foray into non-European markets, including America and Asia, and what was adapted for each is discussed, as well as how and why this company has achieved such a loyal fan base. Valuable for entrepreneurs and fascinating to anyone who has ever visited an IKEA, this is an insightful look at this global phenomenon.

Great Ikea! 2024 pdf epub mobi 电子书

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