Diffusion of Innovations, 5th Edition 2024 pdf epub mobi 電子書下載

☆☆☆☆☆
簡體網頁||繁體網頁

Diffusion of Innovations, 5th Edition pdf epub mobi 著者簡介

埃弗雷特·羅傑斯（Everett M. Rogers），新墨西哥大學新聞與傳播係教授、係主任。曾任國際傳播協會會長。他的著作包括《傳播研究史》（1994），《傳播技巧》（1986）。

Diffusion of Innovations, 5th Edition pdf epub mobi 圖書描述

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Diffusion of Innovations, 5th Edition 2024 pdf epub mobi 電子書下載

Diffusion of Innovations, 5th Edition pdf epub mobi 圖書目錄

下載链接在页面底部

點擊這裡下載

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 複製鏈接

想要找書就要到本本書屋

onlinetoolsland.com

立刻按 ctrl+D收藏本頁

你會得到大驚喜!!

發表於2024-12-22

Diffusion of Innovations, 5th Edition 2024 pdf epub mobi 電子書下載

喜欢 Diffusion of Innovations, 5th Edition 電子書的读者还喜欢

Diffusion of Innovations, 5th Edition pdf epub mobi 讀後感

評分☆☆☆☆☆

摘要依循著歷史的腳步，不難發現人類一直不斷地在追求「創新」；從中國的四大發明、牛頓的萬有引力發現、愛迪生的電燈泡，及查士丁尼的查士丁尼法典等，這些不論是科技、政治、人文上的躍進，皆可稱為創新。而現今，各行各業的熱門話題，皆圍繞在如何創造齣新的技術、研發...

評分☆☆☆☆☆

老早寫的一隨筆，和創新話題相關，一並貼在這裏： “不要和我談錢這東西，多俗啊。”這種說法，多半是齣現在王朔式的反諷中。如果你對這種說法當真，那我們就覺得你虛僞，無聊，反人類，真該死。我們會孤立你。我們鄙視你。這種價值觀的轉變，文人用瞭幾韆年的時間，鄧小平幾...

評分☆☆☆☆☆

首先聲明：一個星給中文版，英文版本身非常經典現在的翻譯問題極大，這裏僅僅以第一章為例列舉幾個： 1、社會體係（中文第25頁）。英文原文是： A social system is defined as a set of interrelated units that are engaged in joint problem solving to accomplish a commo...

評分☆☆☆☆☆

這本書的內容就是圍繞“擴散是創新通過一段時間，經由特定的渠道，在某一社會團體的成員中傳播的過程”（p5）這一句話展開的解釋和分析。創新是什麼？首先說說創新。創新是什麼？根據羅傑斯的觀點：“如果一個方法對個體來說看起來是新的，那麼它一個創新。”（p11）文...

評分☆☆☆☆☆

類似圖書點擊查看全場最低價

出版者:Free Press

作者:Everett M. Rogers

出品人:

頁數:576

譯者:

出版時間:2003-8-5

價格:GBP 25.00

裝幀:Paperback