Diffusion of Innovations, 5th Edition 2025 pdf epub mobi 電子書下載

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Diffusion of Innovations, 5th Edition pdf epub mobi 著者簡介

埃弗雷特·羅傑斯（Everett M. Rogers），新墨西哥大學新聞與傳播係教授、係主任。曾任國際傳播協會會長。他的著作包括《傳播研究史》（1994），《傳播技巧》（1986）。

Diffusion of Innovations, 5th Edition pdf epub mobi 圖書描述

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Diffusion of Innovations, 5th Edition 2025 pdf epub mobi 電子書下載

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發表於2025-02-02

Diffusion of Innovations, 5th Edition 2025 pdf epub mobi 電子書下載

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出版者:Free Press

作者:Everett M. Rogers

出品人:

頁數:576

譯者:

出版時間:2003-8-5

價格:GBP 25.00

裝幀:Paperback

isbn號碼:9780743222099