The Tipping Point 2024 pdf epub mobi 電子書下載

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The Tipping Point pdf epub mobi 著者簡介

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

The Tipping Point pdf epub mobi 圖書描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

The Tipping Point 2024 pdf epub mobi 電子書下載

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發表於2024-12-25

The Tipping Point 2024 pdf epub mobi 電子書下載

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這本書的作者格拉德威爾提齣一個論點，我們能不能人為的讓一件産品，一件事情或者一種觀念迅速的流行起來。要製造流行，首先要瞭解什麼是流行。流行有3個屬性特徵（Page：xxv），我個人用“流行感冒”來進行映照理解。特徵1，傳染性。很容易在人與人之間引起傳播。特...

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出版者:Little, Brown Adult

作者:[加拿大] 馬爾科姆·格拉德威爾

出品人:

頁數:1

譯者:

出版時間:2005-01-01

價格:USD 23.98

裝幀:Audio CD

isbn號碼:9781586217457