The Tipping Point 2024 pdf epub mobi 電子書下載

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The Tipping Point pdf epub mobi 著者簡介

Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

The Tipping Point pdf epub mobi 圖書描述

The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

The Tipping Point 2024 pdf epub mobi 電子書下載

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發表於2024-11-23

The Tipping Point 2024 pdf epub mobi 電子書下載

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關於《引爆流行》這本書，在互聯網圈內口碑度頗高，尤其是談到web2.0，這本書被提到的幾率就特彆高。說實話這本書我看瞭，並沒有特彆深的感觸，隻是作者把營銷理念中的幾個點放大化，重心更加明顯，就像web2.0其實也未必是新的感念，隻是人們推崇他以用戶為中心的精髓思想，因...

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出版者:Little, Brown Adult

作者:[加拿大] 馬爾科姆·格拉德威爾

出品人:

頁數:1

譯者:

出版時間:2005-01-01

價格:USD 23.98

裝幀:Audio CD

isbn號碼:9781586217457

叢書系列:

圖書標籤: 心理學思維 MalcolmGladwell thinking English 社會學商業 bestseller