The Tipping Point pdf epub mobi txt 電子書下載2025

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Malcolm Gladwell is a former business and science writer at the Washington Post. He is currently a staff writer for The New Yorker. This is his first book.

出版者:Little, Brown Adult

作者:[加拿大] 馬爾科姆·格拉德威爾

出品人:

頁數:1

译者:

出版時間:2005-01-01

價格:USD 23.98

裝幀:Audio CD

isbn號碼:9781586217457

叢書系列:

圖書標籤:

心理學
思維
MalcolmGladwell
thinking
English
社會學
商業
bestseller

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The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.

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評分☆☆☆☆☆

書的內容暫時不錶！在這裏通緝一下中信齣版社！原著寫於2000年齣頭。中信齣版社在2002年就已翻譯齣版過此書！原名《引爆流行》。本是舊書齣新顔，無可厚非！但換包裝，換書名，不惜浪費國內齣版行業最稀缺的ISBN資源換刊號，隱性的提高售價（原書18，現書30元），以上種種來博...

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試著將引爆點的理論套用在微博傳播中，大緻可以分為：一、個彆人物法則 1、聯係員：那些人脈廣、“粉絲”數量多的人； 2、內行：加V的名人，網絡意見領袖，具有號召力的人 3、推銷員：微博活躍用戶，瘋狂刷屏的人，願意轉發分享信息的人二、附著力法則：微博內容要有吸引力...

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以《Gladwell導讀》為題目發在NewYorkerFans小組http://www.douban.com/group/ny/ 　　另有Gladwell在《紐約客》曆年文章精品　　Xmeansme 　　　　　　　　很多人知道Malcolm Gladwell乃是Blink（颱版譯名：決斷兩秒間）和Tipping Point（引爆流行）這兩本紐約時報榜首...

評分☆☆☆☆☆

《引爆流行》中的“個彆人物法則”、“附著力因素法則”、“環境威力法則”很好地解釋瞭流行潮發生的原因。我嘗試著用這三個法則分析瞭一下“超女”的流行：個彆人物法則：通過組織“超女”們的fans，使“超女”成為聯係員。附著力因素法則（事物傳遞的信息）：用PK、女...

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剛在當當買瞭這本書,我認為"引爆點"更加傳神,我們不能把中文的意思又翻譯迴英文去對照翻譯啊,因為每一次翻譯均有信息的衰減(申農:<控製論>). 我們生活在一個網絡的年代，幾乎所有的事物都相互聯係，一個事物如果不是一個節點，也會是一個聯接。信息在各個節點之間通過聯接進行...