Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting.This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give a clear insight into this exciting and challenging role.
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职业买手的入门教材..看的我头晕脑涨...
评分The overseeing about the multi-faceted job.
评分职业买手的入门教材..看的我头晕脑涨...
评分The overseeing about the multi-faceted job.
评分职业买手的入门教材..看的我头晕脑涨...
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