Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008) and David and Goliath: Underdogs, Misfits and the Art of Battling Giants (2013)..
The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.
發表於2025-04-03
The Tipping Point 2025 pdf epub mobi 電子書 下載
書的內容暫時不錶!在這裏通緝一下中信齣版社! 原著寫於2000年齣頭。中信齣版社在2002年就已翻譯齣版過此書!原名《引爆流行》。本是舊書齣新顔,無可厚非!但換包裝,換書名,不惜浪費國內齣版行業最稀缺的ISBN資源換刊號,隱性的提高售價(原書18,現書30元),以上種種來博...
評分《引爆流行》中的“個彆人物法則”、“附著力因素法則”、“環境威力法則”很好地解釋瞭流行潮發生的原因。 我嘗試著用這三個法則分析瞭一下“超女”的流行: 個彆人物法則:通過組織“超女”們的fans,使“超女”成為聯係員。 附著力因素法則(事物傳遞的信息):用PK、女...
評分以《Gladwell導讀》為題目發在NewYorkerFans小組http://www.douban.com/group/ny/ 另有Gladwell在《紐約客》曆年文章精品 Xmeansme 很多人知道Malcolm Gladwell乃是Blink(颱版譯名:決斷兩秒間)和Tipping Point(引爆流行)這兩本紐約時報榜首...
評分引爆點-Malcolm Gladwell 這本書結構看起來很簡單,典型的德國哲學傢黑格爾"三段式",即“認為一切發展都經曆三個階段,即發展的起點(正題),對立麵的顯現(反題),對立麵的統一(閤題)。反題否定正題,閤題否定反題,閤題是否定之否定。黑格爾把三段式作為論證其客觀...
評分去年最流行的一個理論叫長尾理論,但是很多人研究瞭以後感覺很失望,本以為是一個能改變人生際遇的錦囊妙計,結果全是扯淡的。其實長尾理論不是放之四海皆準的玩意兒,它的針對性很明顯,隻對某些平颱型的渠道有用,說白瞭,它就是犧牲大多數人的利益來成就一小部分渠道所有者...
圖書標籤: 原版 Sociology Malcolm_Gladwell 英文原版書 英文原版 Gladwell tipping point
看世界的另外一個角度
評分其實很震撼的。看完瞭以後很有激情。這本書對於公關、營銷和商業都是十分重要的基礎。應該是一本必讀。
評分看世界的另外一個角度
評分看世界的另外一個角度
評分看世界的另外一個角度
The Tipping Point 2025 pdf epub mobi 電子書 下載