Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008) and David and Goliath: Underdogs, Misfits and the Art of Battling Giants (2013)..
The Tipping Point is that magical moment when an idea, trend, or social behaviour crosses a threshhold, tips, and spreads like wildfire. Just as a sick individual in a crowded store can start can epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend or the popularity of a new restaurant to take off overnightor crime or drug use to taper off. Gladwell has explored this theory to great acclaim in several articles in The New Yorker. Here, he shows how very minor adjustments in products and ideas can make them more likely to become hugely popular. He reveals how east it is to cause group behaviour to tip in a desirable direction by making small changes in our immediate environment. The Tipping Point contains a profoundly hopeful idea that people will embrace for its sense and simplicity: one imaginative person, applying a well-placed lever, can move the world. Examples are recognizable: in the New York subways, removing graffiti caused a dramatic reduction in crime; a specific hip group of teenagers wore Hush Puppies and suddenly sparked a national craze. This is a book that should be read by everyone in business, politics, marketing, advertising, and anyone interested in trends, fashion, fads, policy making, and human behaviour. In other words, all of us.
發表於2025-04-15
The Tipping Point 2025 pdf epub mobi 電子書 下載
1.流行三要素:傳播行為、傳播物本身、傳播物發揮作用的環境。 2.個彆人物法則(Law of the Few):三種關鍵角色聯係員、內行、銷售員。聯係員維係著大規模的弱聯係,是小世界中的社交經紀,他們不會迴避對於社交關係的義務,在維持簡單、隨意、廣泛的社交中獲得快樂;內行會主...
評分以《Gladwell導讀》為題目發在NewYorkerFans小組http://www.douban.com/group/ny/ 另有Gladwell在《紐約客》曆年文章精品 Xmeansme 很多人知道Malcolm Gladwell乃是Blink(颱版譯名:決斷兩秒間)和Tipping Point(引爆流行)這兩本紐約時報榜首...
評分這本書的作者格拉德威爾提齣一個論點,我們能不能人為的讓一件産品,一件事情或者一種觀念迅速的流行起來。 要製造流行,首先要瞭解什麼是流行。流行有3個屬性特徵(Page:xxv),我個人用“流行感冒”來進行映照理解。 特徵1,傳染性。很容易在人與人之間引起傳播。 特...
評分對於這本書,可以肯定在西方社會流行程度會超過中國,西人擅長理學,邏輯實證精神一直備受推崇,所謂知其然更知其所以然,而東方思維大抵反之,之前看瞭較多日本設計大傢的經典,也當是換個口味。 確實,書裏的例子重復引用,這種舉例方法初看是絮絮叨叨,言之過實而無法升華...
評分理論論敘太多,看不到亮點。 本書隻能做為已發生的現象分析,沒有從中學到,到底要做什麼事纔有可能會引爆流行。 中文譯本翻譯錯誤還是有蠻多。 個人覺得本書如果叫《群體效應》可能會更貼主題。
圖書標籤: 原版 Sociology Malcolm_Gladwell 英文原版書 英文原版 Gladwell tipping point
其實很震撼的。看完瞭以後很有激情。這本書對於公關、營銷和商業都是十分重要的基礎。應該是一本必讀。
評分看世界的另外一個角度
評分看世界的另外一個角度
評分看世界的另外一個角度
評分看世界的另外一個角度
The Tipping Point 2025 pdf epub mobi 電子書 下載