Problems and Cases in Healthcare Marketing 2024 pdf epub mobi 电子书
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Problems and Cases in Healthcare Marketing 2024 pdf epub mobi 电子书
Problems and Cases in Healthcare Marketing 2024 pdf epub mobi 电子书
Problems and Cases in Healthcare Marketing 2024 pdf epub mobi 电子书
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出版者:McGraw-Hill/Irwin
作者:John Gourville
出品人:
页数:448
译者:
出版时间:2004-1-8
价格:$ 210.18
装帧:Hardcover
isbn号码:9780072887761
丛书系列:
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Problems and Cases in Healthcare Marketing 2024 pdf epub mobi 电子书 图书描述
"Cases in Health Care Marketing, 1/e" by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.
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