"Cases in Health Care Marketing, 1/e" by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing.
發表於2024-12-24
Problems and Cases in Healthcare Marketing 2024 pdf epub mobi 電子書 下載
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Problems and Cases in Healthcare Marketing 2024 pdf epub mobi 電子書 下載