Marketing Across Cultures (4th Edition) 2024 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Marketing Across Cultures (4th Edition) 2024 pdf epub mobi 电子书著者简介

Marketing Across Cultures (4th Edition) 电子书图书目录

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-22

Marketing Across Cultures (4th Edition) 2024 pdf epub mobi 电子书

喜欢 Marketing Across Cultures (4th Edition) 电子书的读者还喜欢

Marketing Across Cultures (4th Edition) 电子书读后感

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:Prentice Hall

作者:Jean-Claude Usunier

出品人:

页数:594

译者:

出版时间:2005-04-15

价格:USD 97.60

装帧:Paperback

isbn号码:9780273685296

丛书系列:

图书标签: culture Marketing 市场研究

Marketing Across Cultures (4th Edition) 2024 pdf epub mobi 电子书图书描述

在线阅读本书

Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.

The text adopts a cultural approach to international marketing, which has two main dimensions:

· A cross-cultural approach compares national marketing systems and local commercial customs in various countries.

· An intercultural approach, which is centred on the study of interaction between business people from different cultures. The book is invaluable for senior undergraduate students who have studied a marketing management course and Postgraduate students (MBA in particular) for an international marketing course. For those who wish to improve their cultural awareness, this is essential reading.

MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码，是老师和学生课堂之外网络互动及交流的平台，个人是无法使用这个平台的。请读者注意您购买的这个ISBN是不带Access Code Card的。

Marketing Across Cultures (4th Edition) 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!