Marketing Across Cultures (4th Edition) 2024 pdf epub mobi 電子書 下載


Marketing Across Cultures (4th Edition)

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Marketing Across Cultures offers a different approach to global marketing, based on the recognition of diversity in world markets and on local consumer knowledge and marketing practices.

The text adopts a cultural approach to international marketing, which has two main dimensions:

· A cross-cultural approach compares national marketing systems and local commercial customs in various countries.

· An intercultural approach, which is centred on the study of interaction between business people from different cultures. The book is invaluable for senior undergraduate students who have studied a marketing management course and Postgraduate students (MBA in particular) for an international marketing course. For those who wish to improve their cultural awareness, this is essential reading.

MyLab或是Mastering係列是在綫作業係統。Access Code Card是在綫作業係統的訪問碼,是老師和學生課堂之外網絡互動及交流的平颱,個人是無法使用這個平颱的。請讀者注意您購買的這個ISBN是不帶Access Code Card的。

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發表於2024-12-23

Marketing Across Cultures (4th Edition) 2024 pdf epub mobi 電子書 下載

Marketing Across Cultures (4th Edition) 2024 pdf epub mobi 電子書 下載

Marketing Across Cultures (4th Edition) 2024 pdf epub mobi 電子書 下載



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出版者:Prentice Hall
作者:Jean-Claude Usunier
出品人:
頁數:594
譯者:
出版時間:2005-04-15
價格:USD 97.60
裝幀:Paperback
isbn號碼:9780273685296
叢書系列:

圖書標籤: culture  Marketing  市場研究   


Marketing Across Cultures (4th Edition) 2024 pdf epub mobi 電子書 下載
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