MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
發表於2024-12-26
Mass Media Research 2024 pdf epub mobi 電子書 下載
圖書標籤: 新聞傳播 傳播學 massmedia research 方法論 教材 methods US
坡國教材
評分讀到死……
評分research是一個艱辛的過程
評分課本==
評分坡國教材
Mass Media Research 2024 pdf epub mobi 電子書 下載